Marketing Manager

We are seeking a dynamic and strategic Marketing Manager to lead our marketing efforts across B2B and B2B2C domains. This role isn t just about managing campaigns it s about driving growth, creating partnerships, and making an impact at every touchpoint. If you are passionate about innovation, strategy, and execution, this is the perfect role for you.

At SmartQ, we believe in empowering our team to think big and make bold moves. As our Marketing Manager, you will play a pivotal role in shaping our brand, driving growth, and creating memorable experiences for our clients and consumers.

Skills and Experience
5+ years of experience in marketing with a proven track record in both B2B and B2B2C environments.
Demonstrated expertise in ATL, BTL, Paid, and Organic marketing activities.
Experience working with design, marketing, and PR agencies to execute impactful campaigns.
Strong leadership skills with experience managing and mentoring teams

Lead Generation and Funnel Management
Develop and execute comprehensive marketing strategies to generate high-quality leads.
Own the marketing funnel from lead generation to conversion, ensuring a seamless customer journey.
Consumer-Led Growth
Spearhead customer acquisition campaigns for new client locations and the SmartQ App.
Drive product and service growth among end consumers through innovative strategies.
Partnerships and Collaborations
Build and nurture partnerships with leading brands to expand SmartQ s offerings.
Collaborate with stakeholders to unlock growth opportunities and enhance brand visibility.
Market Research and Innovation
Conduct in-depth research to understand market trends and identify opportunities.
Implement innovative solutions to address business challenges and drive differentiation.
Brand Building
Ensure brand compliance across all creative and messaging efforts.
Coordinate with internal design teams and external production agencies to create market-ready collaterals, artifacts, and sales enablers.
Campaign and Team Management
Plan and execute ATL, BTL, paid, and organic marketing campaigns with precision.
Lead and mentor two interns:

1. One focused on generating leads and driving sales.
2. The other on enhancing growth and servicing existing clients.

Collaboration and Product Enhancement
Actively participate in user research to gather insights about our product and services.
Work closely with operations and technical teams to develop innovative client solutions.

Qualifications
MBA or equivalent education in marketing is highly preferred.
Solid understanding of marketing principles, customer segmentation, and campaign execution.
Proficiency in leveraging market research and analytics to inform strategies.
Personal Attributes
Strategic thinker with a creative mindset and attention to detail.
Passionate about innovation and exploring new marketing approaches.
Strong communicator with the ability to collaborate across teams and stakeholders.

What We Offer
A vibrant and collaborative work environment.
Opportunities to work on impactful projects across diverse domains.
Competitive compensation and benefits.
A platform to innovate, grow, and make a difference.

Message from CEO:
Weve come to realize that were not merely in the B2B Food service industry; were in the business of Capturing Hearts. We find ourselves in a unique position to turn ordinary, mundane corporate cafeterias into places of pure delight, where individuals can freely express themselves, find inspiration, and share happiness. Such a profound transformation opportunity is a rare gift, where the purpose of our enterprise transcends the ordinary. If this vision resonates with you, we invite you to join us in our mission to spread joy and happiness in a world weighed down by stress and pressure. Together, lets play our part in making this world a more beautiful place.