Affiliate Marketing Specialist

Roles & Responsibilities:

Affiliate Marketing & Campaign Monitoring:

• Manage affiliate activities, analyze performance, and develop strategies to boost revenue.
• Skilled in various buying models (CPM, CPC, CPA, CPL, CPS, CPI) and platforms like DV360, Tune, Appsflyer, Branch, Affise, and Kochava for optimization.

Campaign Management:

• Plan and optimize branding and performance campaigns across platforms like One Native, Taboola, OTT, and PayTM.
• Experience across BFSI, Education, Gaming, Travel using 1st-party affiliates, ad networks, and DSPs.

Media Planning & Buying:

• Develop media plans aligned with budgets and goals. Manage media buying, including inventory booking and negotiation with partners to enhance profitability.

Performance Analytics & Reporting:

• Proficient in tools like Google Analytics (GA4), DV360, Appsflyer, and Kochava to measure KPIs and ROI.
• Provide insights and optimize campaigns based on detailed data analysis.

Publisher Management & Billing:

• Handle publisher billing queries and ensure high-quality service across industries like BFSI, Education, Automotive, E-Commerce, and Travel.

Requirements:

Experience: 1-5 years in affiliate marketing and mobile campaign management, with a strong understanding of traffic acquisition and optimization tools.

Technical Proficiency: Hands-on experience with platforms like DV360, Tune, Appsflyer, Branch, Kochava, and Affise for campaign tracking and performance optimization.

Campaign & Media Management: Proven ability to manage and optimize branding and performance campaigns across channels such as OTT, News apps, and 1st-party affiliates.

Analytical Skills: Strong expertise in using Google Analytics (GA4), Appsflyer, and other analytics tools to track KPIs, assess ROI, and drive data-driven optimizations.

Perks & Benefits:

Fixed shift Timings + Five days working

Job Location - Ghansoli, Navi Mumbai

Working Days - 5 (Saturday, Sunday off)

Website - https://adamplify.net/