App Search Optimization (ASO)

Who We are!!

We are a full-stack digital marketing agency offering solutions for business growth. We are strategic thinkers, technology whisperers, and marketers backed by years of profession. Our pragmatic team identifies opportunities and customizes solutions to suit your business needs. Our problem-solving approach ensures efficiency that delivers measurable results. We are experts in performance-driven marketing.

At DigiXpressions, we focus on maximizing ROI. We are nimble, flexible, and extremely transparent. We are an extension of your team. Our goal is simple accelerate business growth. Leap to the next level with DigiXpressions; let’s collaborate to create a success story!

Positions: ASO Executive

Job Type : Full Time

Salary: As per the industry standard

Job Location: Ghansoli, Navi Mumbai

Roles & Responsibilities:

• Develop and execute ASO strategies to improve app visibility and rankings.
• Conduct keyword research for optimal app store performance.
• Monitor and analyze app metrics to drive improvements.
• Optimize app titles, descriptions, and visuals following ASO best practices.
• Plan and execute A/B tests to refine optimization tactics.
• Analyze competitor apps to identify opportunities.
• Collaborate with marketing, design, and product teams to align strategies.
• Stay updated on ASO and SEO trends and best practices.

Requirements:

• Strong understanding of app store algorithms, optimization techniques, and SEO principles.
• Proficient in using ASO tools (e.g., AppTweak, App Annie,) and analytics platforms (e.g., Google Play Console, Firebase).
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• hands-on experience in ASO and SEO, with a proven track record of improving search rankings and driving organic traffic.