Marketing Automation Manager

Platform Management: Build, maintain, and continuously improve Marketo programs and integrations to streamline processes and maximize efficiency

Database and List Management: Maintain Marketo database hygiene and ensure proper data synchronization with Salesforce and other platforms; Upload contact lists to Marketo and ensure proper attribution and flow

Lead Tracking: Build and maintain programs to track leads throughout the lifecycle, using UTMs, gated content, and other measures to maximize attribution

Reporting: Continual reporting to measure marketing campaign performance; Collaboration and guidance on improvements based on metrics

Bachelor s degree in Business Administration Marketing, Data Analytics or Statistics, Project Management, or a related field

Adobe Marketo Certified Expert an essential to this role (Salesforce Certification is a plus)

5-7 years minimum experience

Obsessive attention to detail and fervor for metrics-based problem solving

Results-oriented and committed to quality of product and processes

Strong research skills and desire to learn about a wide range of topics

Proven ability to work effectively with cross-functional teams and lead projects from conception to final execution with excellence

Outstanding teamwork, communication, and organizational skills

Self-motivated, creative, high energy, and resourceful

Strong project management skills and ability to work under deadline