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Digital Marketing Manager
Skyflow
posted 15hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
You will work closely with Skyflow s Head of Growth to align on strategy and programs and across the marketing team to help tell our story, share our vision for data security and data protection, and energize prospects to take the next step in their buyer journeys. You will know what developers, architects, and CTOs care about. We have deep empathy for our customers, collaborate closely, and work cross-functionally across the Skyflow team.
Desired Qualification:
- 5+ years experience in B2B SaaS digital marketing roles with first-hand experience building and scaling digital media channels such as Linkedin, Google, YouTube, and Reddit
- Previous experience building demand for and targeting CTOs, architects, and CIOs as a buyer persona. Prior experience targeting enterprise customers is nice to have
- Own our digital conversion funnel to ensure leads progress through the funnel
- Have digital media experience creating videos for ad execution
- Capable of engaging directly in critical marketing activities, such as campaign design, digital ad creation, content creation, and analytics.
- Ability to manage cross-functional teams, agencies, and projects, with the ability to influence decision-making across the organization
- Experience with analytics technology such as Google Analytics, Search Console, Segment, ahrefs, hot jar, Heap, and HubSpot is a big plus
- You thrive in a fast-paced environment where you are continuously problem-solving and looking for opportunities to improve processes and grow the business
- Ability to understand a highly technical product.
Key Responsibilities:
- Create and launch digital campaigns across the funnel to drive interest and demand at our target accounts
- Establish pipeline tracking and reporting best practices to report on these integrated campaign efforts
- Help the business understand the buyer journey from lead to prospect to customer and ultimately, champion
- Develop a digital marketing plan & maintain the budget
- Establish execution of digital channels towards our target account ABM programs
- Collaborate with the content and event marketing teams to promote new assets across multiple channels such as website, content syndication, and social media
- Build, evaluate, and improve existing campaign strategies and tactics
Employment Type: Full Time, Permanent
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based on 4 employees
Flexible timing
Monday to Friday
No travel
Skyflow Benefits
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