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Specialist - Advertiser Operations - mCanvas
SitePlug
posted 1d ago
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Job Description
Position : Advertiser Operations Level: Individual Contributor
Work Location: Mumbai (Malad) Business Unit: mCanvas
About Affinity
Established in 2006, Affinity.com is an advertising technology holding company that ideates, invests, and develops businesses around the intersection of technology, media, and advertising. It today operates 7 different business units - mCanvas , SitePlug , VEVE , AdopsOne , YieldSolutions , Nucleus link and Opinary .
We solve unique digital advertising and media problems globally by building scalable technology and creating proprietary and thrilling ad/media experiences for brands with a key focus on User Experience.
The Role:
- Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns.
- remarketing campaigns, app installs and video branding, etc.
- Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360
- Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions
- Collaborating with other internal teams to get implementation of tracking mechanism completed
- Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
- Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives
- Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals
- Generating relevant reports at three stages of the campaign - Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting
- Plan, execute and manage Programmatic Campaigns
- Understand Performance across Digital
- Preferably worked on Performance based campaigns
Primary Skills (Manadatory Skills): - Programmatic Buying (Intermediate)
- Experience working on platform Xandr and Trade desk along with DV 360.
What you ll need to be successful:
- 2-3 years of work experience in managing ad operations of popular networks such as Google, Facebook, Display, Bing, Yahoo and others
- Exceptional verbal and written communication skills
- Creative, out-of-the-box thinker with sharp analytical skills and problem-solving ability
- Self-motivated, team player and persuasive with an inclination to learn and grasp new concepts
- Proficient in usage of entire MS Office suite (PowerPoint, Excel & Word) to create business models and deal simulation for the Advertiser.
- Good analytical skills (i.e., ability to decipher problems and growth areas from reports).
Employment Type: Full Time, Permanent
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