Website and SEO Analyst

Location: Remote, India

Department: Growth Marketing

We are seeking a Website and SEO Analyst to play a critical role in maintaining and improving our websites organic search performance. You will be responsible for executing and monitoring key SEO activities, ensuring technical and on-page optimizations, driving measurable growth through site structure improvements, and comprehensive reporting. This role requires a blend of strategic planning, execution, and ongoing optimization to increase quality traffic and conversions.

• Daily Monitoring and Health Checks: Perform daily SEO health checks to identify and resolve issues related to indexing, crawling, traffic dips, and technical site performance.
• SEO KPI Reporting: Track and analyze SEO KPIs, including organic traffic, keyword rankings, and conversions, and provide detailed weekly reports to stakeholders.
• Page Optimization: Optimize existing pages by updating content, metadata, and internal links to align with priority keywords, improve user engagement, and enhance conversion rates.
• A/B Testing: Plan, run, and report on continuous A/B testing to identify and implement optimizations for key landing pages, increasing form fills and driving pipeline growth.
• Technical Audits and Site Structure Improvements: Conduct in-depth technical site audits and work with the Web Dev team to enhance site structure, speed, and mobile-friendliness for improved user experience and SEO performance.
• Competitive Analysis: Perform competitive analysis of our competitors web pages to identify gaps and opportunities, and recommend and implement changes accordingly.
• Content Strategy and Execution: Research and identify organic search opportunities to improve SERP and AI Overview rankings. Work closely with a writer to create and implement optimized content.
• Inventorization of Website Assets: Continuously monitor the inventorization of top website assets to ensure alignment with SEO and conversion goals.
• Cross-Page Conversion Monitoring: Track and report on page-to-page conversions, providing actionable recommendations to enhance user pathways and engagement.
• Internal Link-Building Strategy: Develop and execute an internal link-building strategy to support priority keywords and topics, ensuring optimal link equity distribution.
• Indexing and Crawling Optimization: Conduct page indexing, crawling, and site structure optimization to ensure search engines can effectively discover and rank our content.
• Strategic Recommendations: Implement on-page SEO recommendations and collaborate with cross-functional teams to align SEO strategies with broader marketing and content goals.

• 2+ years of SEO experience in a similar role.
• Bachelors degree in Marketing, Communications, or a related field, or equivalent work experience.
• Hands-on experience with SEO tools (e.g., Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs).
• Strong skills in keyword research, technical SEO, and content optimization.
• Demonstrated ability to create and deliver comprehensive SEO reporting and analysis.
• Knowledge of HTML, CSS, and JavaScript for troubleshooting basic website issues (preferred).
• Google Analytics and other SEO tool certifications (a plus).

We d especially like to hear from you if:

• WordPress CMS experience
• Strong analytical mindset and ability to communicate technical insights effectively to non-technical stakeholders.