SEO Analyst

Job Title:SEO Analyst
Experience Required: 2-4 Years

Location: Mohali

Role Overview

Signity Software Solutions is looking for an experienced SEO Analyst to strengthen our digital presence. The candidate will be responsible for devising and implementing impactful SEO strategies to improve website rankings, drive organic traffic, and maximize user engagement. With 2-4 years of professional experience, the ideal candidate will bring a strong analytical mindset, technical expertise, and a results-driven approach to our team.

Key Responsibilities

• SEO Strategy Development
• Develop and implement SEO strategies aligned with business goals.
• Conduct in-depth keyword research to identify growth opportunities.
• On-Page Optimization
• Optimize meta tags, headers, URLs, and other website elements for better rankings.
• Ensure website structure and content are user-friendly and search engine optimized.
• Off-Page Optimization
• Build and manage a strong backlink profile using ethical link-building practices.
• Establish partnerships with relevant websites and influencers to improve authority.
• Technical SEO
• Perform regular technical audits to ensure website performance, crawlability, and mobile responsiveness.
• Collaborate with developers to fix technical SEO issues and implement improvements.
• Content Collaboration
• Work with the content team to create SEO-friendly, engaging content.
• Analyze content performance and recommend improvements based on data insights.
• Performance Tracking and Analysis
• Use tools like Google Analytics and Search Console to track website performance.
• Generate detailed reports on traffic, rankings, and other key metrics.
• Identify and resolve traffic or ranking issues proactively.
• Social Media Optimization (SMO)
• Develop and implement social media strategies to complement SEO efforts.
• Optimize social media profiles and content to improve visibility and engagement.
• Monitor social media trends, tools, and algorithms to enhance platform performance.
• Collaborate with the social media team to create campaigns that drive traffic and increase brand awareness.
• Industry Trends Monitoring
• Stay updated on search engine algorithm changes and adapt strategies accordingly.
• Explore and implement new tools, techniques, and SEO best practices.

Qualifications and Skills

• Bachelor's degree in Marketing, Computer Science, or a related field.
• 2-4 years of hands-on SEO experience, preferably in an agency or dynamic environment.
• Expertise with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and Google Analytics.
• Strong knowledge of search engine algorithms, ranking factors, and best practices.
• Experience with basic HTML, CSS, and JavaScript for SEO purposes.
• Analytical mindset with excellent problem-solving skills.
• Strong written and verbal communication abilities.
• Proven ability to manage multiple projects and meet deadlines.

Preferred Skills

• Experience with international SEO and multilingual websites.
• Should you have good communication skills?
• Knowledge of complementary digital marketing strategies like PPC, social media, or content marketing.
• Certifications in SEO or related fields (e.g., Google Analytics).

What We Offer

• Competitive compensation and benefits.
• Opportunities to work with cutting-edge tools and exciting projects.
• A collaborative and growth-focused work environment.