Head Corporate Communications

Shemaroo Entertainment Limited is a leading global content powerhouse, which has played a pioneering role in the arena of content ownership, aggregation, and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years.

With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids.

The company s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to a few of the biggest media platforms such as YouTube, Netflix, HotStar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is proof of Shemaroo staying true to its digital first vision.

Shemaroo also launched its own video streaming platform ShemarooMe in 2018 and recently strengthened its outreach by entering the broadcast business with Shemaroo MarathiBana, a Free-To-Air Marathi movie channel and Shemaroo TV, a Hindi General Entertainment, Free-To-Air channel that offers an exciting bouquet of highest TRP rated daily soaps to entertain the viewers of the HSM belt.

• Design and implement strategic communication initiatives that go on earned & owned media channels and niche communications to increase the visibility and understanding of the company s vision and purpose.
• Proactively identify opportunities for engagement and influence by being current with developments that relate to all key stakeholders and partners.
• Anticipate reputational risk issues and develop and implement appropriate communication actions.
• Lead the development, implementation and monitoring of the brand guidelines.
• Work with senior management to determine the areas where the institution can impact the regional and national dialogue on media and broadcast industry issues through the development and publication of materials and participation in selected public speaking events.
• Manage the external surveys that evaluate the stakeholders and partners attitudes, opinions, and aspirations.
• Review the governance standards and operational protocols for the sign-off on all corporate communications emanating from the company to ensure that quality assurance is maintained and brand guidelines are adhered to.
• Develop a calendar for external speaking engagements for key personnel and assist in preparing speeches for senior executives.
• Champion communications throughout the institution to ensure that communication considerations form an integral part of policy-making, project designs, visits, and tours by the senior management.
• Work with management to develop internal communications programs and processes required to support organizational change and employee engagement initiatives.
• Develop and conduct media and communications training for staff.