Salesforce Marketing Cloud Developer (8-12 yrs)

SALARY : 25LPA - 30LPA

We are Hiring for Salesforce Marketing Cloud Developer

Years of Experience :

Salesforce Marketing Cloud Experience - 5+ Years

Overall Salesforce Experience - 8+ years

Location : Hybrid work Locations- GGN/Noida-, 3 days work from customer office, first office Ameriprise Udyog Vihar and second office Sector 65, Noida

Preferred Certifications :

- Salesforce Marketing Cloud Email Specialist

- Salesforce Marketing Cloud Developer

Key Responsibilities :

Salesforce Marketing Cloud and Journey Builder (SFMC) :

- Leverage expertise in SFMC to execute multi-channel marketing campaigns in email, SMS, social media, Push Notifications and more.

- Develop customer segmentation strategies to target marketing efforts to specific populations.

- Work with Marketing teams closely to translate the goals of marketing initiatives into strategic campaigns, providing technical guidance, and ensuring smooth execution.

Additional Expertise :

- Meet business requirements in terms of integrations to other systems, such as unique channel API integrations.

- Translate complex technical concepts into necessary implementation detail and vice versa, translate those concepts to stakeholders in a digestible way.

- Serve as senior level developer for Salesforce.com

- Develop high quality, scalable customized solutions within the Salesforce platform to support critical business functions and meet project objectives, requirements and company goals

- Contribute to the entire development cycle (analysis, design, code, test, initial pilot/production launch, deploy and production support)

- Should be able to work in a multi-vendor environment and able to adapt to the changing needs

- Remains current on new Salesforce features and functionality and provides recommendations for process improvements

Competencies :

- Bachelor's degree or equivalent level of industry experience in a technical role, developing deep expertise in Salesforce technologies.

- Strong understanding of customer journey mapping, segmentation within Salesforce, and marketing automation strategies.

- Proficiency in configuration and customizations within the Salesforce platforms

- Experience with data analysis and A/B testing, including interpretation of metrics.

- Solid understanding of Salesforce platform, features and governor limits

- Strong understanding of Salesforce best practices and design patterns

- Strong understanding of relational database concepts and designs

- Experience working with VisualForce pages, Lightning, Apex programming

- Experience working with integrating 3rd party systems with Salesforce and various web technologies (HTML5, CSS3, jQuery, Javascript, JS frameworks like Angular, Bootstrap) preferred

- Experience using SOAP, REST and other communication protocols and mechanisms

- Experience in Agile development preferred