The Media Ant - Manager - Offline Media Planning & Buying - BTL Business Unit (2-4 yrs)

Offline Media Planning & Buying - Manager.

About The Media Ant:.

The Media Ant is a 12-year-old platform for media discovery, planning and execution of marketing campaigns.

We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform.

The platform should work equally well for both online and offline media.

This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to be able to go ahead and launch a campaign.

The Media Ant is the winner of various startup awards and is used by more than a million users every year.

Please visit our website (www.

TheMediaAnt.com) to learn more.

Job Description:

- As a Manager in the Media Buying & Planning team, you will play a pivotal role in negotiating optimal rates with vendors, meticulous planning, strategic thinking ensuring flawless execution of media campaigns, and identifying new opportunities.

This role requires a proactive approach in bridging the gap between clients and media vendors,. achieving monthly targets, and evaluating program results for optimization.

Education / Job Experience Required:

- MBA or any Master's Degree.

- 2-4 Years of experience in Media Planning & Buying.

Location: Bangalore Onsite.

Key Responsibilities:

- Strategy Development: Design and implement effective BTL marketing strategies to achieve business objectives and enhance brand visibility through targeted campaigns.

- Campaign Execution: Oversee the planning, execution, and optimization of BTL campaigns including direct mail, email marketing, telemarketing, and in-person events.

- Negotiation: Negotiating for the best rates and deals from media owners and ensuring best services in the industry.

- Collaboration: Work closely with cross-functional teams including sales, creative, and digital marketing to ensure alignment and successful execution of BTL initiatives.

- Team Handling: Seeking a candidate with a minimum of 3 years of team-handling experience, demonstrating strong leadership, effective communication, and a proven ability to manage diverse team dynamics.

- Performance Tracking: Monitor and analyze campaign performance, utilizing data insights to measure effectiveness and refine strategies.

Day-to-Day Work:

- Day-to-day work and responsibilities include but are not limited to:.

Campaign Execution and Management:.

- Manage the end-to-end execution of BTL media campaigns, ensuring adherence to timelines and quality standards.

Media Buying and Negotiation:.

- Identify and negotiate with media owners to secure the best rates and placements.

- Develop strong relationships with media owners to leverage future opportunities.

Must-Have:

- Proficiency in managing multiple projects simultaneously including external projects, while consistently meeting tight deadlines in a dynamic and fast-paced environment.

- Exceptional communication and negotiation skills.

- Possesses a proven track record of successfully negotiating with vendors in previous roles.

- Comfortable using Excel & Power point.

Good to Have:.

- Comfortable speaking in English & Hindi.