HEPL - Senior Manager - Media Operations (4-6 yrs)

Job Summary:.

- We are seeking a Senior Manager for Media Operations Planning & Buying with expertise in Broadcasting Trafficking.

- This position will lead the campaign operations team in Pune, supporting planning and buying functions for global markets, including the USA, UK, and Canada.

- The Senior Manager will be responsible for overseeing all aspects of broadcast trafficking, from planning to execution, ensuring optimal campaign performance and alignment with strategic objectives.

- This role involves leadership, strategic decision-making, and a strong focus on broadcast trafficking accuracy.

Key Responsibilities:.

- Broadcast Trafficking Leadership: Oversee the trafficking of all broadcast media content, ensuring timely and accurate delivery across TV, radio, and digital platforms.

- Address and resolve any trafficking issues to maintain high standards.

- Strategic Media Planning & Buying: Develop and execute data-driven media plans, incorporating insights from syndicated research sources.

- Lead strategy development for TV, radio, digital, out-of-home (OOH), and other emerging media platforms.

- Campaign Execution & Optimization: Manage the full campaign lifecycle, from trafficking to execution and optimization.

- Ensure campaigns perform per objectives, making data-informed adjustments as needed to maximize reach and ROI.

- Team Management & Mentorship: Lead a team of media planners and buyers, providing direction, mentorship, and performance management.

- Foster a collaborative, growth-focused team environment.

- Vendor & Partner Relations: Build and maintain strong relationships with media vendors, partners, and publishers.

- Negotiate media rates, secure optimal placements, and collaborate with partners to enhance campaign success.

- Data Analysis & Insight Development: Utilize tools such as Nielsen Ad Intel, Pathmatics, MRI Simmons, and comScore to analyze campaign data.

- Provide insights into audience behavior, competitive activity, and market trends to inform planning and trafficking decisions.

- Reporting & Stakeholder Communication: Prepare and present comprehensive reports on campaign performance, trafficking efficiency, and budget utilization to key stakeholders, offering actionable insights and recommendations.

- Quality Control & Compliance: Ensure all broadcast materials meet quality standards and regulatory compliance.

- Implement process improvements to enhance trafficking accuracy and efficiency.