Paid Media Marketing Role - General Insurance (1-3 yrs)

Responsibilities :

- Develop short and long-term biddable account strategies and roadmap with the agency (Search, Display, YouTube, Facebook, Twitter, Affiliates, Native etc.)

- Measure and optimize our paid marketing campaigns using dashboards, such as Google Analytics and marketing analytics reports. Creating comprehensive reports & analyze on key performing indicators and identify opportunities for improvement monthly.

- Research and test partnerships with new vendors/partners to expand our reach and/or reduce the cost-per-acquisition.

- Collaborate with marketing team to maintain a consistent brand voice and message across all paid digital avenues.

- Craft landing pages and lead generation forms for our content to distribute through relevant paid channels.

- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Requirements :

- BE or equivalent degree.

- 3-5 years of experience.

- In-depth knowledge of the various paid marketing channels, including paid search (Google/Bing Ads), social media advertising (Facebook & Twitter Ads), Affiliates, and content distribution and placement networks like Outbrain and Taboola.

- Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.

- Experience handling marketing budgets and forecasting/reporting results.