Team Member - Events & Fulfilment - Life Insurance (2-5 yrs)

- To influence media and build brand's share of voice

- To build and maintain excellent connect across English, language, and digital media

- To identify industry trends and pitch stories to drive thought leadership

- To craft PR positioning for the brand and guide spokespersons' interaction with media

- To design PR strategies for positively leveraging notable developments within organization

- To collect insights on media movements, market intelligence regarding important regulatory or industry developments

- To undertake effective stakeholder management and collaboration

- To update social assets and website with media coverage

Specific Authorities(Financial & Non Financial)

Non-functional authority :

- Authorized to create and circulate press releases and other announcements

- Authorized to interact with media and influencers on behalf of the brand

- Authorized to track all news relating to the brand

- Authorized to manage agency on key deliverables

Key Performance Indicators :

- Improve brand's PR Rank to #5 and Share of Voice to 15% -

- Drive brand awareness and consideration, as defined annually

Job Requirements

- Qualifications MA/MBA/BMM Graduate

- Experience : 2-3 years (journalism or previous PR experience, preferably in BFSI sector)