Web Designer - Javascript (2-5 yrs)

Role :

The Website Designer cum Social Media Manager is responsible for the visual design and functionality of the company's website as well as the management and strategic implementation of social media activities. This dual role focuses on creating a seamless and engaging user experience on the website while developing and executing social media strategies to enhance brand awareness and customer engagement.

Key Responsibilities :

Website Design and Management :

- Design, build, and maintain visually appealing and user-friendly websites.

- Ensure the website is responsive and optimized for various devices (desktop, tablet, mobile).

- Implement best practices for SEO to improve website visibility and ranking.

- Collaborate with stakeholders to gather requirements and design website elements that align with business objectives.

- Perform regular website updates, backups, and maintenance.

- Troubleshoot and resolve any technical issues related to the website.

Content Creation and Management :

- Create high-quality visual content, including graphics, banners, and other digital assets for the website and social media platforms.

- Develop and maintain a content calendar for both the website and social media channels.

- Write and edit engaging and informative content for web pages, blogs, and social media posts.

Social Media Strategy and Management :

- Develop and execute a comprehensive social media strategy to enhance brand presence and engagement across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).

- Manage social media accounts by posting regular updates, engaging with followers, and responding to comments and messages.

- Monitor social media trends, tools, and applications to stay up-to-date with industry best practices.

Conduct social media advertising campaigns, including planning, execution, and analysis of performance metrics.

Analytics and Reporting :

- Track and analyze website performance using tools like Google Analytics to identify areas for improvement.

- Measure the effectiveness of social media campaigns and provide regular reports to management.

- Use insights from analytics to optimize both website and social media strategies.

Collaboration and Communication :

- Work closely with marketing, sales, and other departments to ensure consistency in messaging and branding across all digital platforms.

- Provide guidance and training to team members on best practices for website design and social media management.

- Stay updated with the latest digital marketing trends and technologies to continuously improve skills and knowledge.

Qualifications :

- Bachelor's degree in Web Design, Graphic Design, Marketing, Communications, or a related field.

- Proven experience in web design and development, with a strong portfolio showcasing previous work.

- Proficiency in HTML, CSS, JavaScript, and web design tools such as Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver).

- Experience with content management systems (CMS) like WordPress, Joomla, or Drupal.

- Solid understanding of social media platforms and their respective audiences.

- Excellent communication and writing skills.

- Ability to multitask, prioritize, and manage time effectively.

- Strong analytical skills and attention to detail.