SEO/SEM Executive

Role & responsibilities

SEO (Search Engine Optimization):

• Conduct on-page SEO activities, including keyword research, content optimization, meta tags, internal linking, and website audits.
  
• Implement off-page SEO strategies such as link building, guest posting, and influencer outreach.
  
• Monitor and improve website rankings through technical SEO, including site speed optimization, structured data, and mobile optimization.
  
• Track, report, and analyze website analytics, rankings, and organic traffic trends.
  
• Stay updated with the latest SEO trends and algorithm changes to implement best practices.
  

SEM (Search Engine Marketing):

• Plan and execute Google Ads (PPC) campaigns, including search, display, and shopping ads.
  
• Conduct competitor analysis and keyword research to improve ad performance.
  
• Monitor and optimize campaigns to improve CTR, Quality Score, and conversion rates.
  
• Track and analyze ad performance using Google Analytics and other analytics tools.
  

Requirements:

• 1-3 years of experience in SEO & SEM, preferably in the e-commerce sector.
  
• Strong understanding of Google Search Console, Google Analytics, and Google Ads.
  
• Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc.
  
• Knowledge of HTML, CSS, and website CMS platforms like WordPress, Shopify, or Magento is a plus.
  
• Excellent analytical skills and ability to interpret data for decision-making.
  
• Strong written and verbal communication skills.
  

Preferred candidate profile

Perks and benefits