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Insider

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3.3

based on 4 Reviews

1 Insider Senior Product Marketing Manager Job

Senior Product Marketing Manager

Insider

3.3

based on 4 Reviews

5-9 years

Bangalore / Bengaluru

1 vacancy

Senior Product Marketing Manager

Insider

posted 19d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Data Analysis Data Analytics Venture Capital Market Research Product Marketing

+ 4 more

Job Description

Are you looking to join a high-pace fast-growing global startup as a Senior Product Marketing ManagerAt Insider s Marketing team you ll be fully responsible for the outbound marketing activities, promoting our industry-leading customer experience delivery platform built on the latest predictive, AI and machine learning technologies. You ll be crafting our positioning and messaging, managing launch of new products, executing trainings and much more.

If you are an inspiring leader, thrive on challenges, can t hide your ambition, believe in team success and have a hearty appetite for growth and if you are up for the challenge of your lifetime, we are looking for you. Come and join our dynamic Marketing team to create your own playground.

Our ideal Senior Product Marketing Manager is genuinely curious about new technologies, marketing trends and obsessed about new products. You will support Insider s efforts to transform the customer experience delivery space with game-changing technologies and products.

What do we expect from this role

Develop and constantly refine the positioning and messaging that differentiates Insider products in the market
Use customer and competitive research to create compelling use cases and differentiators for product launches and GTM
Own the GTM strategy for new products and feature releases in collaboration with cross-functional teams including product, sales and customer success
Generate research-driven content for establishing Insider s position as a thought leader in the market and in the product space
Partner with the demand generation team to develop and execute campaigns that drive lead generation and customer acquisition.
Engage and influence Analysts in research areas relevant to Insider s products and position Insider competitively in Magic Quadrants and Waves.
Conduct Product and Success webinars to engage both Prospects and Customers

Requirements

5+ years of experience in Product marketing, preferably in a SaaS company
Experience with digital marketing or Marketing technologies is a strong plus
Ability to work with cross-functional teams including Product, Marketing, Sales and Customer success
Ability to craft compelling stories in every format including blog posts, guides and videos or webinars
Ability to present to internal/external C-level audience to deliver product stories and positioning
Strong analytical skills and experience with market research and data analysis
Excellent written and spoken communication skills
Strong technical acumen and understanding of technology products
Ability to manage complex initiatives with limited supervision.

Employment Type: Full Time, Permanent

Read full job description

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