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3.6

based on 175 Reviews

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42 InMobi Jobs

Lead - Product Marketing

4-6 years

Bangalore / Bengaluru

1 vacancy

Lead - Product Marketing

InMobi

posted 27d ago

Job Description

Our Story
Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.
Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers growth by helping them engage their audiences and drive real connections.
InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US - Glance is one of the largest content platforms globally with~200M daily active users.
Who are we and What do we do
InMobi is the largest independent mobile advertising network in the world. Building a new company in 2007 was no ordinary task. As the recession hit, the iPhone was born and launched a revolution. Mobile advertising wasn t yet a thing, other than SMS, and venture capital funding was hard to come by for four guys in India. Yet with passion, foresight, and conviction - InMobi charted its own course, helping to transform the way consumers engage with their phones and create todays booming app economy wherein consumers now spend 4.2 hours per day. After fourteen years of innovation, our end-to-end advertising software platform, connected content and commerce experiences have formed a powerful engine for growth that activates audiences, drives real connections, and diversifies revenue for companies around the world. Our global organization of InMobians are excited to continue discovering and developing impactful technologies that will continue to transform people, businesses, and society. With offices on five continents, InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 1.64 billion devices, in over 165 countries, through more than 200 billion mobile ad impressions monthly. The company has over 17 offices including Bangalore (HQ), London, New York, Paris, San Francisco, Shanghai, Beijing, Seoul, Singapore, Tokyo and Dubai.
For more information, please visit http://www.inmobi.com
What s the InMobi family like
Consistently featured among the Great Places to Work in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.
What do we promise
We offer an opportunity to have an immediate impact on the company and our business. The work that you shall do will be mission critical for InMobi and will be critical for Data Governance and Sales Effectiveness, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.
Role Overview: We are seeking a dynamic Product Marketing Lead to join our team. This role will split time between leading product marketing initiatives and focusing on design and visualization (40%). As a Product Marketing Lead, you will be instrumental in creating compelling positioning and messaging, developing impactful sales collateral, and leveraging design skills to enhance our brand and product communications.
Key Responsibilities:
Product Marketing:
  • Develop and execute positioning and messaging strategies for target personas, showcasing a deep understanding of their business challenges and our value proposition.
  • Create powerful sales content, including presentations, playbooks, and customer evidence, to drive field conversations and sales conversions.
  • Conduct competitive research and analysis to differentiate our solutions in the market through external and internal documentation.
  • Collaborate with sales and client services teams to deliver training and readiness programs that educate and inspire.
  • Oversee product launches and go-to-market plans, ensuring alignment with overall business goals.
  • Utilize market intelligence, product performance data, and customer insights to inform long-term product strategies and agile roadmaps.
  • Drive user research to validate messaging and refine products through alpha and beta testing.
  • Prepare business case analyses for product investments and serve as a senior advisor to business and executive leaders.
  • Work cross-functionally with marketing teams, including field marketing, design, and digital marketing, to build comprehensive plans for content, demand generation, PR, brand design, and product education.
Experience & Qualifications:
  • 4-6 years of relevant experience in product marketing, sales enablement, competitive analysis, or a related field.
  • BA/BS degree in a relevant discipline; an MBA is a plus.
  • Strong design and storytelling skills with a proven ability to create visually engaging content.
  • Exceptional communication, problem-solving, and conceptual thinking skills.
  • Ability to work cross-functionally across time zones and in a team or matrix environment.
  • Experience in a fast-paced and fluid environment with the capacity to handle both strategic and tactical tasks effectively.
The InMobi Culture
At InMobi, culture isn t a buzzword; its an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.
We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom guide us in every decision we make.
We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.
InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.
Visit https: / / www.inmobi.com / company / careers to better understand our benefits, values and more!

Employment Type: Full Time, Permanent

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People are getting interviews at InMobi through

(based on 18 InMobi interviews)
Referral
Job Portal
Campus Placement
33%
28%
22%
17% candidates got the interview through other sources.
High Confidence
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High Confidence means the data is based on a large number of responses received from the candidates.

What people at InMobi are saying

4.0
 Rating based on 1 Product Marketing review

Likes

Culture (with exceptions of managers who come from Indian software service providers) Ability to shift teams and roles (there is a criteria ofcourse) Typically good work life balance

Dislikes

Low payments at starting levels. Unclear segregation of responsibilities pre and post promotion till senior management.

Read 1 review

Product Marketing salary at InMobi

reported by 1 employee with 8 years exp.
₹16.2 L/yr - ₹20.7 L/yr
29% more than the average Product Marketing Salary in India
View more details

What InMobi employees are saying about work life

based on 175 employees
91%
93%
73%
89%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

InMobi Benefits

Work From Home
Cafeteria
Free Food
Health Insurance
Gymnasium
Team Outings +6 more
View more benefits

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InMobi Bangalore / Bengaluru Office Location

View all
Bengaluru Office
Headquarter
6th, 7th and 8th Floor, Block Delta (Block B), Embassy Tech Square, Kadubeesanahalli Village Outer Ring Road, Varthur Hobli, Bangalore, Karnataka Bengaluru
Karnataka 560103

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