Senior Associate - Marketing Management

We are seeking an experienced Marketing Management professional to lead and execute omnichannel marketing strategies for pharmaceutical clients in the US. This role requires a strong understanding of pharma marketing, digital and traditional marketing channels, and the ability to manage end-to-end campaign execution. The ideal candidate will have 3-6 years of relevant experience and a proven track record of delivering high-impact marketing programs that drive engagement and business outcomes.

Key Responsibilities:

1. Omnichannel Marketing Strategy & Execution:

• Develop and execute integrated omnichannel marketing campaigns across digital, social, email, programmatic, search, and traditional channels.
• Align campaign strategies with client objectives, regulatory requirements, and industry best practices.
• Optimize marketing efforts using data-driven insights and analytics.

2. Campaign Management:

• Oversee the planning, execution, and performance tracking of marketing campaigns.
• Collaborate with campaign operations, creative, content, and analytics teams to ensure consistent messaging and brand alignment.

3. Client & Stakeholder Collaboration:

• Act as the primary marketing contact for pharmaceutical clients, ensuring seamless communication and alignment.
• Work cross-functionally with internal teams, agencies, and external vendors to drive marketing initiatives.
• Provide strategic recommendations to clients based on market trends and campaign performance data.

4. Performance Monitoring & Optimization:

• Track key performance indicators (KPIs) and generate insights to improve campaign effectiveness.
• Use marketing analytics tools to assess audience engagement, ROI, and conversion rates.
• Continuously refine marketing approaches based on data and client feedback.

5. Compliance & Industry Alignment:

• Ensure all marketing efforts comply with pharmaceutical regulations (FDA, HIPAA, etc.).
• Stay updated on industry trends, best practices, and regulatory changes affecting pharma marketing.

Qualifications:

• Experience: 3-5 years of experience in marketing management, preferably in pharmaceutical or healthcare marketing.
• Strong background in digital marketing, omnichannel strategies, and campaign execution.
• Skills:
• Deep understanding of omnichannel marketing principles.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Proficiency in data analytics, reporting, and campaign optimization.
• Excellent communication and stakeholder management skills.
• Education:
• Bachelors/Masters degree in Marketing, Business, Communications, or a related field.
• Certification in digital marketing, project management, or marketing automation is a plus.