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Paytm
1 Paytm Senior Manager Job
6-7 years
Paytm - Lead/Senior Manager - City Marketing & Activation (6-7 yrs)
Paytm
posted 1d ago
- We are looking for a City Market & Activation Lead with 6-7 years of experience to build and execute city-level marketing and activation plans.
Ideal candidate would:
- Build and close partnerships, visibility and activation opportunities at a city level by finding residual inventory opportunities, bartering referrals and cashbacks, and pitching synergistic growth opportunities to other businesses
- Build offline to online conversion with independent service providers and other city communities
- Has a proven track record of launching and managing successful marketing campaigns in new regions with experience in market research, data analysis & consumer insights for targeted marketing initiatives
Key Responsibilities:
Regional Market Analysis:
- Conduct in-depth market research to identify opportunities, segment the target audience within the new region and adapt marketing efforts accordingly.
Marketing Strategy Development:
- Develop comprehensive target marketing strategies for activating new regions; design and implement tailored campaigns to penetrate new markets, considering local cultural, economic, and demographic factors
Campaign Execution & Activation:
- Lead the end-to-end execution of regional marketing campaigns, from concept to delivery, across digital, social media, and offline channels
- Coordinate with creative teams to produce region-specific content, ensuring it is engaging and relevant
Cross-functional Collaboration:
- Partner with Sales, Product, and Operations teams to ensure seamless execution of regional strategies
Reporting & Performance Tracking:
- Regularly provide updates to senior leadership on campaign success, ROI while using insights & feedback to refine and improve regional marketing strategies
Qualifications:
Education:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
Skills:
- Strong knowledge of regional marketing strategies, digital marketing channels, and campaign execution.
- Strong communication, negotiation, and interpersonal skills.
Functional Areas: Other
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