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1 Paytm Senior Manager Job

Paytm - Lead/Senior Manager - City Marketing & Activation (6-7 yrs)

6-7 years

Paytm - Lead/Senior Manager - City Marketing & Activation (6-7 yrs)

Paytm

posted 1d ago

Job Role Insights

Flexible timing

Job Description

- We are looking for a City Market & Activation Lead with 6-7 years of experience to build and execute city-level marketing and activation plans.


Ideal candidate would:

- Build and close partnerships, visibility and activation opportunities at a city level by finding residual inventory opportunities, bartering referrals and cashbacks, and pitching synergistic growth opportunities to other businesses

- Build offline to online conversion with independent service providers and other city communities

- Has a proven track record of launching and managing successful marketing campaigns in new regions with experience in market research, data analysis & consumer insights for targeted marketing initiatives

Key Responsibilities:

Regional Market Analysis:

- Conduct in-depth market research to identify opportunities, segment the target audience within the new region and adapt marketing efforts accordingly.

Marketing Strategy Development:

- Develop comprehensive target marketing strategies for activating new regions; design and implement tailored campaigns to penetrate new markets, considering local cultural, economic, and demographic factors

Campaign Execution & Activation:

- Lead the end-to-end execution of regional marketing campaigns, from concept to delivery, across digital, social media, and offline channels

- Coordinate with creative teams to produce region-specific content, ensuring it is engaging and relevant

Cross-functional Collaboration:

- Partner with Sales, Product, and Operations teams to ensure seamless execution of regional strategies

Reporting & Performance Tracking:

- Regularly provide updates to senior leadership on campaign success, ROI while using insights & feedback to refine and improve regional marketing strategies

Qualifications:

Education:

- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.

Skills:

- Strong knowledge of regional marketing strategies, digital marketing channels, and campaign execution.

- Strong communication, negotiation, and interpersonal skills.


Functional Areas: Other

Read full job description

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What Senior Manager at Paytm are saying

3.3
 Rating based on 42 Senior Manager reviews

Likes

Their nothing likable thing about this organisation it's purely lala company and doing fraud with customer data

Dislikes

Everything about the organisation is not good for career and mental health

  • Salary - Bad
  • +6 more
Read 42 Senior Manager reviews

Senior Manager salary at Paytm

reported by 347 employees with 4-15 years exp.
₹12 L/yr - ₹40 L/yr
13% more than the average Senior Manager Salary in India
View more details

What Paytm employees are saying about work life

based on 7.4k employees
58%
59%
47%
98%
Flexible timing
Monday to Saturday
Within city
Day Shift
View more insights

Paytm Benefits

Submitted by Company
Learning and upskilling
Health Insurance
Internal mobility
Friendly policies
Stock purchase plan
Submitted by Employees
Team Outings
Health Insurance
Job Training
Work From Home
Cafeteria
Soft Skill Training +6 more
View more benefits

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Paytm Noida Office Location

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Noida Office
Headquarter
B-121, Sector 5 Noida
201301
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