Senior Manager - Medico Marketing - FMCG (10-15 yrs)

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Job Description :

- The candidate will be responsible in leading and managing medical marketing for a Global Brand Portfolio - creating, executing and monitoring brand strategy

Client Details:

Our client is a well-established business, employing over 100000 individuals globally.

Description:

- Building Brands

- Provide short term and long term strategic direction for the brand

- Conceptualize, develop & execute the full medical marketing mix to drive the brand agenda.

- Work closely with the HCN Science team to deliver strong insights for HCP communication

- Works collaboratively with agencies/vendors and internal resources to develop impactful campaigns & drive superior market results

- Business Forecasting/Results - work with sales and demand planning teams to generate accurate volume forecasts.

- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.

- Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.)

- Undertake fieldwork to establish a strong connect with KOLs

- Financials & Budgetary Control

- Achieve Market Share, topline & bottom line targets

- Budgetary control for cost management

- Risk management & compliance control.

Profile:

A successful Senior Manager- Medico Marketing should have:

- Tier 1 pedigree of education is preferred

- Pharma + MBA background is preferred

- Team Management industry is preferred

- Should have experience in HCP marketing and HCP communications