Mankind Pharma - Senior Brand Manager/Brand Manager - Preganews Product (5-12 yrs)

Job Description:

Designation: Brand Manager / Sr. Brand Manager - (Preganews)

Department: Product Management Team

Reporting To: Asst. General Manager - Marketing

Job Location: Delhi, Corporate Office

Qualification:

- Bachelor's/Master's degree in Marketing, Business Administration, or a related field.

- Proven experience of 5+ years in marketing, preferably in FMCG, OTC, CHC industry.

- Strong knowledge of digital marketing tools, strategies, and platforms.

- Willingness to travel extensively for fieldwork and market visits.

- Excellent communication, leadership, and analytical skills.

- Ability to manage budgets and multiple projects simultaneously.

Years of Experience: 5+ Years into Brand Marketing

Mandate Pointers / Tools / Skill Set Needed:

- Expertise in market research and consumer behavior analysis.

- Experience in managing brand campaigns and working with celebrity endorsements (if applicable).

- Experience in handling/churning RMS market data coming from Nielson & IQVIA, to make region focused brand strategies.

- Proficiency in marketing analytics tools like Google Analytics, CRM software, etc.

Key Metrics:

- Brand awareness and equity growth.

- Campaign ROI and customer acquisition cost.

- On-ground execution and feedback implementation.

- Increase in sales and market share.

Key Responsibilities:

1. Strategic Planning:

- Develop and execute marketing strategies to achieve business objectives.

- Plan annual and quarterly marketing budgets and ensure optimal utilization.

2. Brand Management:

- Drive brand visibility and positioning across target markets.

- Oversee the creation of marketing materials, including advertisements, product packaging, and digital assets.

3. Field Work:

- Conduct regular market visits to gather insights on customer preferences, competitor activities, and product performance.

- Interact with distributors, retailers, and sales teams to ensure effective execution of marketing strategies.

- Identify new business opportunities and market gaps through on-ground observations and interactions.

4. Campaign Development and Execution:

- Design and execute multi-channel marketing campaigns, including digital, print, and social media.

- Collaborate with creative and media agencies to produce impactful campaigns.

5. Market Analysis:

- Conduct market research to identify trends, consumer preferences, and competitor strategies.

- Provide insights for new product development and go-to-market strategies.

6. Team and Stakeholder Management:

- Lead and mentor the marketing team to ensure high performance.

- Coordinate with sales, product development, and other departments to align marketing strategies.

- Work with external stakeholders, including vendors and partners, to execute marketing plans effectively.

7. Digital Marketing:

- Oversee digital marketing efforts, including SEO, PPC, content marketing, and email campaigns.

- Analyze campaign performance using analytics tools and optimize for better ROI.

8. Compliance and Reporting:

- Ensure all marketing activities comply with relevant regulations and ethical standards.

- Prepare and present reports on marketing performance and ROI to senior management.

Remarks / Comments Position Overview:

Sr. Brand Manager/ Brand Manager will be responsible for developing, implementing, and executing strategic marketing plans to drive brand awareness, consumer engagement, and business growth. This role involves working closely with cross-functional teams, analyzing market trends, overseeing fieldwork, and ensuring effective execution of campaigns.