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Engaged Employer

Screen Magic Mobile Media

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3.3

based on 32 Reviews

38 Screen Magic Mobile Media Jobs

Head of Product Marketing

Screen-Magic

3.3

based on 32 Reviews

12-18 years

Pune

1 vacancy

Head of Product Marketing

Screen Magic Mobile Media

posted 10hr ago

Job Role Insights

Flexible timing

Key skills for the job

Packaging Motion Graphics SMS Medical Insurance CRM Information Security

+ 4 more

Job Description

As the Head of Product Marketing, you will be instrumental in building and leading a cross-functional team of Product Marketers, Product Designers, Content Writers (tech/product), and Graphics Designers. Your focus will be on developing and executing effective positioning and messaging strategies that drive product success and enable category creation. You will oversee the end-to-end process of product launches, website/marketplace enhancements, and event strategies. Budget management and optimization will also be a critical aspect of this role, ensuring resources are allocated effectively to achieve desired outcomes.

Key Outcomes:

Build and Lead a High-Performing Team: Establish and manage a team comprising Product Marketers, Product Designers, Content Writers (specializing in tech/product), and Graphics Designers.
Strategic Positioning and Messaging: Develop compelling positioning and messaging strategies that lead to product success and potentially create new categories.
Successful Product Launches: Drive successful launches of products, websites/marketplaces, and events through effective Go-to-Market (GTM) strategies.
Budget Management: Manage budgets effectively within organizational allocations to achieve desired outcomes.
Hybrid + Agile Working Model: Implement and optimize a robust hybrid (remote/on-site) and Agile working model, continually improving systems and processes for operational excellence and cost savings.

Key Parameters to qualify:

Founders Mindset: Ability to think and plan strategically, with a keen understanding of business priorities and growth.
Effective Delegation: Skilled at delegating tasks and responsibilities while maintaining accountability and achieving goals.
P&L Management: Experience in managing Profit and Loss, making data-driven decisions to drive profitability.
Positioning and Packaging: Excellent at crafting and presenting product positioning and packaging strategies.
Stakeholder Engagement: Strong presentation skills with the capability to communicate plans and projects effectively to both technical and non-technical stakeholders and customers.
Problem Solving: Exceptional problem-solving abilities, able to navigate challenges and find innovative solutions.
Resourcefulness: Proactive in leveraging networks and internal resources to recruit talent and achieve objectives.
Writing Skills: Strong writing skills, particularly in creating compelling content related to technology and product narratives.