AmbitionBox
Search
Jobs
- Reviews
- Salaries
- Interview Questions
- About Company
- Benefits
- Jobs
- Office Photos
- Community
Add office photos
All Filters
12 Saras Analytics Jobs
Acquisition Marketing Lead
Saras Analytics
posted 3hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Job_Description":"
About us
Weare a leading e-commerce-focused analytics firm, workingwith fast-growing, mid-market e-commerce brands inthe US that generate a cumulative $20B+ in revenue. Ourcustomers adopt cutting-edge best practices, and we provide data-driveninsights that help them optimize revenue, reduce costs, and driveprofitability. As a Growth Analyst, youll have direct exposure to CXOsof leading brands, influencing high-impact business decisions.
Weare a leading e-commerce-focused analytics firm, workingwith fast-growing, mid-market e-commerce brands inthe US that generate a cumulative $20B+ in revenue. Ourcustomers adopt cutting-edge best practices, and we provide data-driveninsights that help them optimize revenue, reduce costs, and driveprofitability. As a Growth Analyst, youll have direct exposure to CXOsof leading brands, influencing high-impact business decisions.
RoleOverview We are seeking an Acquisition Marketing Lead to drive customer acquisitionstrategies and lead our efforts to acquire new customers efficiently andeffectively. This role requires a data-driven and results-oriented mindset,expertise in performance marketing, and the ability to scale acquisitionchannels. You will collaborate with cross-functional teams to optimizecampaigns, increase brand visibility, and drive new customer growth acrossvarious marketing channels.
KeyResponsibilities:
CustomerAcquisition Strategy Execution
- Develop and execute end-to-end customer acquisition strategies to drive high-quality traffic and conversions.
- Manage and optimize paid media campaigns across channels like Google Ads, Facebook/Instagram, LinkedIn, TikTok, and other performance-driven platforms.
- Leverage SEO, SEM, display, video, and affiliate marketing to expand brand reach and attract new customers.
- Create data-driven customer acquisition funnels, continuously optimising for cost-per-acquisition (CPA) and return on ad spend (ROAS).
CampaignManagement Optimization
- Lead and scale paid marketing efforts, ensuring high ROI through continuous campaign analysis, testing, and optimization.
- Manage marketing budgets, allocating spend across channels, and tracking performance to meet acquisition and revenue goals.
- Work with creative teams to design and implement high-converting ad creatives, landing pages, and offers.
- Conduct A/B testing for ads, landing pages, and campaigns to determine the most effective approaches for customer acquisition.
Cross-FunctionalCollaboration
- Collaborate with product, marketing, and data teams to develop customer personas, define target audiences, and design campaigns.
- Work closely with the content and design teams to ensure alignment in brand messaging across all acquisition channels.
- Partner with data and analytics teams to track and report key acquisition metrics, ensuring transparency in campaign performance.
Data-DrivenInsights Reporting
- Analyse customer acquisition trends, competitor strategies, and market dynamics to identify new opportunities.
- Build and maintain dashboards to report on acquisition performance, sharing insights and recommendations with senior leadership.
- Continuously monitor key acquisition metrics, including cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (LTV).
KeyMetrics for Success
- Increase in new customer acquisition (number of customers acquired within target cost thresholds).
- Optimization of CPA and improvements in ROAS.
- Growth in organic and paid channel performance (click-through rate, conversion rate, etc.).
- Successful scaling of acquisition channels and tactics while maintaining efficiency.
- Alignment with broader business goals, such as revenue targets and brand visibility.
Who YouAre
- 5+ years of experience in customer acquisition, performance marketing, or digital marketing roles.
- Strong proficiency in paid media channels, including Google Ads, Facebook/Instagram Ads, and programmatic advertising.
- Experience with growth tactics like SEO, SEM, content marketing, and affiliate programs.
- Deep understanding of key acquisition metrics, including CPA, ROAS, and LTV.
- Ability to use data and analytics to inform decisions, optimize campaigns, and identify new acquisition opportunities.
- Experience with marketing automation tools, campaign management platforms, and analytics tools (e.g., Google Analytics, Tableau, etc.).
Nice toHave
- Experience managing large-scale acquisition budgets and campaigns across multiple channels.
- Familiarity with attribution models and customer journey tracking.
- Knowledge of conversion rate optimization (CRO) techniques and tools.
- Familiarity with tools like Google Tag Manager, SEMrush, or similar platforms.
WhyJoin Us
- Lead and scale customer acquisition strategies for high-growth e-commerce brands.
- Work alongside talented teams in a collaborative, data-driven environment.
- Directly impact the companys revenue and growth trajectory by driving new customers acquisition.
- Competitive compensation, opportunities for growth, and exposure to senior leadership in a fast-paced, high-impact role
","
- Lead and scale customer acquisition strategies for high-growth e-commerce brands.
- Experience managing large-scale acquisition budgets and campaigns across multiple channels.
- 5+ years of experience in customer acquisition, performance marketing, or digital marketing roles.
- Increase in new customer acquisition (number of customers acquired within target cost thresholds).
- Analyse customer acquisition trends, competitor strategies, and market dynamics to identify new opportunities.
- Collaborate with product, marketing, and data teams to develop customer personas, define target audiences, and design campaigns.
- Lead and scale paid marketing efforts, ensuring high ROI through continuous campaign analysis, testing, and optimization.
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Marketing Leader roles with real interview advice
What people at Saras Analytics are saying
What Saras Analytics employees are saying about work life
based on 36 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Saras Analytics Benefits
View more benefits
Compare Saras Analytics with
Fractal Analytics
Compare
Mu Sigma
Compare
Tiger Analytics
Compare
LatentView Analytics
Compare
Bridgei2i Analytics Solutions
Compare
AbsolutData
Compare
Axtria
Compare
Tredence
Compare
Analyttica Datalab
Compare
Crayon Data
Compare
EXL Service
Compare
Access Healthcare
Compare
S&P Global
Compare
AGS Health
Compare
Straive
Compare
Crisil
Compare
CorroHealth
Compare
Indegene
Compare
Kantar
Compare
Acuity Knowledge Partners
Compare
Similar Jobs for you
Share an Interview