Senior Analyst

-Responsible to work directly with the business to better understand their needs as it pertains the primary and secondary market research, forecasting, field force sizing, segmentation, targeting, analytics etc. Act as a conduit between the business and Global Business Services (GBS) in facilitating support activities. Determine business requirements and then contract the services of GBS to perform the required work. Serve as a point of validation ensuring the GBS output meets local needs.

• Identify best market research techniques, best vendors, monitor recruitment, analyze/triangulate results and make strategic recommendations.
• Proactively provide stakeholders with key insights to facilitate business critical decisions and Key Performance Indicators reporting.
• Support annual and mid-year targeting exercises; coordinate with brand teams and TA Heads to set targeting business rules and strategy, develop preliminary.
• Conduct both planned and ad-hoc sales operations projects and analytical research as requested by the business.
• Provide on-going monitoring and analysis of competitors as well as targeted competitive intelligence -Maintain robust and accurate net and gross national and provincial forecasts, pro-actively identifying risks and opportunities over every year of the planning period.
• Ensure all forecasts assumptions are fully documented.
• Support the Budget Impact Analyses process with robust.
• public/private provincial forecasts, including source of business, market share.
• Accountable to perform all duties listed in accordance with applicable GxP principles, and internal/external regulations.

• Successful management and development of the Business Analysis Group.
• Evidence of sharing of best practice across the group and successful application.
• Quality and effectiveness of research methodologies

• Operations Management and Execution.
• Project Management.
• Working experience within the pharmaceutical industry.

• Advertising Campaigns.
• Brand Management.
• Brand Marketing.
• Business Analytics.
• Competitive Intelligence.
• Continuous Integration (Ci).
• Digital Marketing.
• Digital Transformation.
• Learning Management Systems (Lms).
• Market Intelligence.
• Market Research.
• Marketing Communications.
• Marketing Plans.
• Marketing Strategy.
• Media Campaigns.
• Process Documentation.
• Social Media.

• English.

Brand Management, Brand Marketing, Business Analytics, Competitive Intelligence (CI), Continuous Integrations, Digital Marketing, Digital Transformation, Learning Management Systems (LMS), Marketing Campaigns, Marketing Communications (MarCom), Marketing Planning, Marketing Strategies, Market Intelligence, Market Research, Media Campaigns, Process Documentation, Social Media