Creative Director - Copy

Western Digital is setting up a Global Creative Development Centre in Bangalore. We are hiring Creative Directors, Copywriters, Video Creators and Art Directors to develop digital-led campaigns for the Western Digital product brands for B2B and B2C markets across the globe. To be developed in partnership with our global marketing team and the creative team in Bangalore, these campaigns will extend across multiple media formats including print, outdoor, packaging and interactive.

We are seeking a talented and driven copy CD to join our global marketing team in Bangalore, India. As a CD-Copy, you will work closely with our creative team to write and create digital and print assets for our global campaigns.

Responsibilities:

• Create compelling digital-led creative campaigns, with a strong storyline for a global audience, basis the brief for global markets.
• Demonstrate very good writing and ideation capabilities for a digital and mainline media.

• Write clear, concise, and persuasive copy for a range of materials, including
  video scripts, product descriptions, packaging, brochures, banners, and product campaigns.
• Familiarity with Gen AI tools like ChatGPT.
• Collaborate with our global marketing team to ensure that all copy is consistent with our brand voice and messaging documents.
• Use insights from our research and marketing team to understand our target audience and develop copy that resonates with them.
• Proofread and edit copy to ensure accuracy, grammar, and spelling.
• Support the process of translating approved copy into required languages for global use.
• Stay up-to-date with industry trends, language usage, and marketing techniques to continuously improve your copywriting skills and output.
• Participate in creative brainstorming sessions and provide ideas for new product campaigns.

• Bachelors degree, or equivalent skills and experience, in English, Journalism, Marketing, or a related field.
• Around 10+ years of professional experience in copywriting, preferably in a reputed advertising agency.
• Should have wo