Senior Executive - Inbound Marketing Specialist

We seek an Inbound Marketing Specialist to develop and implement inbound marketing strategies and campaigns.

You will create and manage content, including blog posts, social media posts, and email marketing. You will also be able to look over and report on the effectiveness of marketing efforts and make adjustments as needed.

The ideal candidate will have experience in inbound marketing, a strong understanding of digital marketing channels, and excellent writing and communication skills.

Responsibilities

• Develop and implement inbound marketing strategies and campaigns
• Create and manage content, including blog posts, social media posts, and email marketing
• Analyze and report on the effectiveness of marketing efforts, and make adjustments as needed
• Work with the sales team to align marketing and sales efforts
• Collaborate with other departments, such as design and product, to create cohesive marketing campaigns
• Monitor industry trends and stay up-to-date on new marketing technologies and techniques
• Develop and maintain relationships with influencers and partners
• Conduct keyword research and optimize content for search engines
• Analyze website traffic and user behaviour to identify areas for improvement
• Measure and report on the success of marketing campaigns, using metrics such as website traffic, leads, and conversions
• Create and manage marketing budgets and forecasts
• Provide training and support to team members on inbound marketing best practices and tools

Requirements and skills

• 2-5 years of experience in inbound marketing or a related field
• Proficiency in marketing automation and CRM software
• Strong writing and editing skills, with experience creating content for various channels
• Familiarity with SEO and keyword research
• Knowledge of website analytics tools and experience analyzing data
• Excellent communication and collaboration skills
• Ability to prioritize and manage multiple tasks and projects
• Strong problem-solving and decision-making skills
• Flexibility and adaptability to change
• A desire to learn and grow in the marketing field
• Bachelors degree in marketing or related field