Senior SEO Specialist

Position: Senior SEO Specialist
Location: Remote
Duration: Full-time/Contract
Company: Bilions

Introduction:

Bilions is seeking an experienced Senior SEO Specialist to lead and implement SEO strategies aimed at driving organic growth. You will bring technical expertise, content optimization skills, and strategic link-building knowledge to help scale our online presence. This role is perfect for those with a passion for SEO and a proven track record in increasing website traffic, improving SERP rankings, and optimizing content for major search networks.

Role Overview:

As a Senior SEO Specialist, you will collaborate with cross-functional teams to enhance our digital presence, focusing on technical SEO, content strategy, and link-building. This role will require a strong understanding of the latest SEO trends, algorithms, and a data-driven approach to optimize the website for search engines and improve user experience.

Key Objectives:

• Lead and implement SEO strategies to increase rankings and organic traffic.
• Enhance the user experience by aligning SEO strategies with UX and CRO principles.
• Continuously optimize content and on-page SEO for improved performance.
• Manage link-building strategies to improve authority and search engine visibility.
• Stay updated on industry trends and algorithm changes to refine SEO tactics.

Key Responsibilities:

Technical SEO:

• Lead SEO initiatives, optimizing site architecture, Core Web Vitals, and structured data.
• Conduct regular SEO audits and resolve technical issues using tools like Google Search Console.
• Optimize crawlability, indexing, robots.txt, and XML sitemap management.

Content & On-Page SEO:

• Develop keyword strategies aligned with growth goals and the user journey.
• Collaborate with content creators to optimize product pages, blog posts, and other resources.
• Regularly audit and optimize content, meta tags, and internal linking.
• Implement topic clusters to establish authority in the niche.

Strategic Link Building:

• Design and execute impactful link-building campaigns focused on quality.
• Build outreach campaigns to acquire backlinks from relevant industry sites.
• Perform competitor backlink analysis to identify gaps and growth opportunities.

SEO Campaign Management:

• Strategize and manage on-page and off-page SEO campaigns to maximize visibility and conversions.
• Conduct A/B testing and conversion rate optimization for improved performance.
• Stay updated on industry trends and search engine algorithm changes.

User Experience (UX) & CRO:

• Enhance user experience by aligning SEO strategies with UX and CRO principles.
• Collaborate with teams to ensure seamless website performance and user satisfaction.

SEO Analytics and Reporting:

• Analyze website analytics to provide actionable insights.
• Regularly track SEO performance using tools like Google Analytics, SEMrush, and Ahrefs.
• Prepare detailed strategy reports and monthly performance reviews.

Required Skills and Qualifications:

• 5+ years of SEO experience, including a proven track record of driving traffic and improving SERP rankings.
• Expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Proficient in HTML, CSS, and basic JavaScript.
• Strong experience with content management systems like WordPress and Shopify.
• Excellent communication skills, both written and verbal.
• Ability to work effectively in a fast-paced, deadline-driven environment.

Preferred Qualifications and Experience:

• Bachelors degree in Marketing, IT, or a related field.
• Experience with SaaS, B2B products, and international SEO.
• Familiarity with marketing automation tools and CRO strategies.
• Understanding of UX principles and design.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work on exciting projects with cutting-edge technology.
• Professional development and career growth opportunities.
• Collaborative and innovative work environment.
• Flexible work hours and remote work options.