Sagar Pictures - Head - Digital & Brand Strategy (8-12 yrs)

Role Overview:

Sagar Pictures Entertainment (SPE) is looking for a highly strategic, innovative, and execution-focused Head of Digital & Brand Strategy to take full ownership of the company's digital positioning, branding, and marketing operations.

This role goes beyond conventional digital marketing-we need a visionary thinker who understands branding at a global scale, digital-first audience behavior, and new-age marketing strategies. This person will oversee the entire brand identity of SPE and its IPs, ensuring it is positioned as a modern, globally competitive entertainment powerhouse.

The ideal candidate is not just an executor but a marketing strategist with a keen instinct for audience engagement, content impact, and cultural influence. They must be fluent in storytelling, digital growth, and integrated marketing, able to craft campaigns that don't just perform-but leave a lasting imprint.

Key Responsibilities:

1. Digital Brand Strategy & Positioning:

- Own and define SPE's overall brand strategy, ensuring consistent storytelling and positioning across digital, internal, and external platforms.

- Align branding, content strategy, and audience engagement with global entertainment industry benchmarks.

- Ensure SPE's identity and key IPs have a distinct, recognizable presence across all platforms.

2. Digital Content & Campaign Leadership:

- Lead the end-to-end execution of brand campaigns-from concept, creative development, production, and media deployment.

- Oversee video marketing strategies, ensuring that all digital content (short-form, long-form, interactive) is optimized for audience impact.

- Develop and manage a comprehensive marketing calendar covering brand campaigns, thought leadership, employer branding, and strategic partnerships.

- Work closely with the creative team, PR, leadership, and agency partners to execute high-impact digital campaigns.

3. Social Media & Community Building:

- Develop high-impact social strategies that focus on engagement, interactivity, and fan-driven digital experiences.

- Build hyper-engaged online communities around key IPs and the SPE brand through UGC, digital activations, and storytelling.

- Oversee LinkedIn Employer Branding, ensuring SPE's leadership, culture, and vision are represented as an industry benchmark.

4. Corporate & Internal Brand Management:

- Establish SPE's brand identity across office spaces, internal communications, and company culture initiatives.

- Collaborate with HR, leadership, and PR to design internal engagement campaigns that enhance company culture, brand pride, and employer branding.

- Work on strategic partnerships, industry event presence, and award submissions to enhance corporate credibility.

5. Performance Marketing & Growth Strategy:

- Lead data-driven digital marketing initiatives, optimizing reach, engagement, and conversion across all digital platforms.

- Execute performance marketing campaigns (SEO, social ads, influencer partnerships, strategic paid media).

- Stay ahead of digital algorithms, engagement models, and new platform opportunities to maximize brand impact.

6. Strategic Industry Partnerships & Emerging Media:

- Establish high-value collaborations with digital platforms, content creators, and industry leaders to expand SPE's reach.

- Identify and execute non-traditional brand expansion opportunities, including gaming, Web3, AI-driven storytelling, and immersive digital experiences.

- Leverage real-time cultural trends and viral opportunities to drive brand visibility and audience engagement.

7. Leadership & Cross-Department Collaboration:

- Work directly with the CEO and leadership team to craft and execute long-term marketing and brand strategies.

- Own marketing operations end-to-end, ensuring the right processes, workflows, and execution plans are in place.

- Lead cross-functional collaboration between marketing, creative, PR, HR, and production teams to ensure brand consistency.

- Manage marketing budgets, agency relationships, and vendor partnerships for cost-effective, high-impact campaigns.

Key Qualifications & Mindset:

- 8+ years of experience in digital marketing, brand strategy, marketing leadership within entertainment, media, or digital-first industries.

- A sharp, strategic marketing mind-not just an executor but a visionary who can anticipate trends, create brand-defining campaigns, and disrupt the market.

- Deep familiarity with the media and entertainment industry, including how IPs, brands, and audiences interact digitally.

- Strong expertise in digital storytelling, audience psychology, and brand positioning.

- Hands-on experience in video marketing, performance campaigns, and engagement strategies.

- Exceptional English communication skills-capable of selling not just campaigns, but a compelling long-term brand vision.

- A strong instinct for audience engagement and digital behavior shifts, able to build lasting brand presence, not just short-term campaigns.

- Experience leading creative teams and cross-functional collaborations, ensuring brand alignment across internal and external communications.

- A problem solver and growth hacker-knows how to turn challenges into high-engagement digital wins.

Why This Role Matters:

This isn't just another marketing role. This is a high-impact, brand-defining position where the right leader will take charge of how SPE is perceived globally-digitally, internally, and within the industry. If you have the vision, instincts, and expertise to drive a brand beyond conventional marketing and into global relevance, this is your chance to build something iconic.

This version ensures a fully integrated marketing leadership role, covering branding, digital, employer marketing, corporate marketing, and strategic industry partnerships.