Continuously benchmark with the best practices in Retention within and outside the industry to build a solid Retention Strategy that is customer centric
Stay updated and informed about competitor movements, strategy, offers and ground activities to ensure timely countering and avoiding loss of customers
Audit and evaluate the current Retention process and strategy being followed to identify areas of improvements and create a roadmap with plan of action for course correction
Masters or equivalent degree in Mass Media or Communications
8-10 years experience in Customer Retention role having managed end to end user engagement and retention, experience in Gaming Industry or Consumer Tech would be preferred
Has solid understanding of User Journey and has used Automation tools to improve retention in past roles
Ability to analyze large data sets and derive insights and actionable