Area Sales Manager

Role & responsibilities: (COMPLETE FIELD WORK)

- Deliver Volume, Value Business & Profitability against ASP ( Annual Sales Planning) for the Chain by location

- Execution of monthly promotions with originality & creativity at each salon on alignment with their marketing & Category teams.

- Visibility in Modern Trade is a key factor Use all POSM materials at relevant & vantage locations to improve brand visibility and shelf offtakes. Build strong relationship with salon teams is a must.

- Review business with Chains store teams and Category Manager / Business Head on driving category specific volumes and delivering overall monthly targets fixed, for each key accounts chain.

- Ensuring 95% OTIF ( On time in fulfilment)- Ensure fill rates are maintained and TOT are strictly adhered to.

- Driving the promotion in the chains to have edge over the competition on visibility and overall sales. Stock planning and timely deliveries must be closely monitored.

- Focus on market entry strategy and product placement into regional retail stores by creating differentiated promotion to attract retail customers – Health n Glow, Nilgiris, Reliance, D-marts, Vishal Mega mart, Ratnadeep…etc.

- Driving the TOT parameters with Chains to drive effective and sustainable growth (Effective use of Data Sharing, Driving multiple visibility space, Achieving the monthly Target, and timely payments)

- Regularly have financial review with the Accounts Manager/Business Heads to ensure the Budgeted Top-line and Profit Targets are achieved.

Driving the growth with initiatives :

- Same Store growth initiative with Store manager and HO team

- Own the store with visibility and dominance with relation and HO support

- Creative Merchandising/ Planogram for our brand in the category and multiple space at the stores with strong relationship with the Chain team ( Promo awareness and Brilliant execution are the key)

- Working with RSMs / UM for Planning and execution of new Launches, Salon Promotions, Stylist incentives / boost consumption on regular intervals.

- Drive trainers to deliver best in class training support and to monitor and ensure salons offtakes are measured and shared with Training team for process / business improvements.

- Have periodic review on the progress of Business - Monthly, Quarterly with regular update to immediate SM/ RSMs and UM on sales trends, Market developments and competition.

- Working with KOSCA & Key accounts finance teams for better financial control to maintain healthy market AR. ( Collection, Accounts reconciliation, Settling of Claims at Chains and Channel Partners)

- Ensure Process orientation initiatives to increase market share with developing the team to deliver the set objectives and monitor effectiveness of the same on regular basis.

- Pre & post sales tracking & analysis of promotions effectiveness.

Key Skills :

- Strong communication & negotiation skills and with an approach of leading.

- Should have experience in handling team, Key accounts across South India. Must exhibit good leadership skills in managing respectable customer relations with top clients in the professional space.