Senior Associate, CLM & Growth Marketing

ROLE:

As a Senior Associate CLM & Growth Marketing within the Marketing team, you will play a key role in driving user growth, engagement, and platform awareness for JioSaavn. This includes enhancing on-platform and off-platform engagement, increasing awareness of JioSaavn’s offerings, and contributing to subscription growth. Your focus will be on creating and implementing innovative strategies to build a loyal and engaged user base. The ideal candidate will possess strong data-driven decision-making skills, a creative mindset for engagement campaigns, and a collaborative approach to working with cross-functional teams. You will leverage multiple communication channels, including WhatsApp, SMS, emails, in-app notifications, and external media, to craft impactful campaigns that resonate with users.

JOB RESPONSIBILITIES :

• Drive user growth, platform awareness, and engagement across channels through targeted strategies and campaigns.
• Manage lifecycle campaigns to improve retention, reactivate users, and enhance key metrics (DAU, WAU, MAU).
• Design and execute on-platform and off-platform initiatives to boost awareness and subscriptions.
• Plan and implement personalized communication strategies across SMS, WhatsApp, email, and other touchpoints.
• Build and optimize an experimentation framework with A/B tests to improve the user lifecycle funnel.
• Monitor and report campaign performance at a cohort level, ensuring alignment with ROI and KPIs.Collaborate with creative and cross-functional teams to develop engaging content and user experiences.
• Develop a 360-degree marketing roadmap with clear medium- and long-term goals aligned to business growth objectives.

QUALIFICATIONS:

• Education & Experience: Any graduate degree/MBA/PGDM with 1–3 years in Growth Marketing, CLM, or 360-degree campaigns.
• Experience in OTT, Entertainment, Media, or Telecoms is preferred.
• Analytical & Technical Skills: Proficient in data analysis, cohort analysis, A/B testing, and MarTech tools like Google Analytics, Appsflyer, MoEngage, CleverTap, and WebEngage.
• Problem-Solving & Creativity: Strategic thinker with the ability to design user-centric campaigns that drive growth, awareness, and subscriptions.
• Communication & Collaboration: Strong communication skills and experience managing multi-channel communication across SMS, WhatsApp, and emails.
• Project Management: Proven ability to prioritize tasks and execute marketing initiatives effectively in a dynamic environment.

BENEFITS AND PERKS:

At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously to make a difference in the way the world experiences music.