7 JioSaavn Jobs

JOB TITLE: Manager/Senior Manager, Subscription Marketing (Performance Marketing)

LOCATION: Navi Mumbai, India

ROLE:

We are seeking a dynamic Subscription Marketing Manager to lead the end-to-end

communication and performance marketing strategy for JioSaavns subscription products: Pro and Plus. This role is perfect for a brand-focused and data-driven marketer with experience in

subscription-based product marketing, especially in the Music OTT or Video OTT space.

You will be responsible for shaping and managing the brand identity of JioSaavn

Subscriptions, driving subscriber engagement, and creating impactful campaigns

through Customer Lifecycle Management (CLM) initiatives and performance

marketing strategies.

RESPONSIBILITIES:

Brand & Performance Marketing Strategy

• Define and manage the brand positioning for JioSaavn Pro and Plus subscriptions.
• Develop and execute integrated marketing campaigns to drive brand awareness, subscriber acquisition, and retention.
• Plan, execute, and optimize performance marketing campaigns across paid media channels (Google Ads, Meta, programmatic, affiliates, etc.).
• Collaborate with cross-functional teams to ensure consistent messaging across all channels.

Subscriber Engagement & Retention

• Design and implement CLM strategies to engage subscribers throughout their lifecycle, focusing on acquisition, onboarding, retention, and upsell opportunities.
• Use data-driven insights to segment audiences and optimize conversion and retention campaigns.
• Run win-back and churn mitigation campaigns to improve subscriber lifetime value.

Creative Excellence & Experimentation

• Partner with internal and external creative teams to develop world-class creative assets that resonate with music and video streaming audiences.
• Run A/B tests on creative messaging, landing pages, and offers to optimize conversion rates.
• Ensure all communication reflects the brand voice and connects emotionally with target audiences.

Data-Driven Insights & Analytics

• Analyze subscriber data, campaign performance, and user behavior to refine strategies and deliver measurable results.
• Work closely with the data analytics team to build dashboards and track KPIs, ensuring marketing strategies are backed by actionable insights.
• Leverage insights to personalize communication and optimize ROAS (Return on Ad Spend).

REQUIREMENTS:

• Experience: 5+ years of experience in performance marketing and brand marketing, preferably with a focus on subscription products. Experience in Music OTT or Video OTT industries is highly desirable.
• Brand & Data Expertise: Strong expertise in building and managing brand identities, with a knack for storytelling, as well as a deep understanding of data analytics and performance marketing.
• CLM & Performance Marketing: Proven track record of developing and implementing successful CLM and paid marketing strategies to drive subscriber engagement and retention.
• Analytical & Strategic Thinker: Ability to use data and analytics tools to measure, optimize, and scale marketing efforts effectively.
• Collaborative & Agile: Strong interpersonal skills and experience working in cross-functional teams in a fast-paced environment

BENEFITS AND PERKS:

At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously to make a difference in the way the world experiences music.