Digital Marketing Manager

Role & responsibilities

Digital Marketing Strategy

1. _Develop Digital Marketing Plans_: Create comprehensive digital marketing plans, including social media, email, search engine optimization (SEO), paid advertising, and influencer marketing.

2. _Set Digital Marketing Goals_: Establish digital marketing goals, objectives, and key performance indicators (KPIs) aligned with business objectives.

Campaign Execution

1. _Campaign Development_: Develop and execute digital marketing campaigns across social media, email, search, and display advertising.

2. _Content Creation_: Collaborate with the content team to create engaging digital content, including graphics, videos, and copy.

3. _Influencer Partnerships_: Identify and partner with influencers to amplify brand messaging and reach new audiences.

Performance Analysis and Optimization

1. _Data Analysis_: Analyze digital marketing data, including website analytics, social media metrics, and campaign results.

2. _Campaign Optimization_: Optimize digital marketing campaigns based on data insights, improving ROI and campaign effectiveness.

3. _Reporting and Insights_: Provide regular reporting and insights to stakeholders, including senior leadership and sales teams.

Team Collaboration

1. _Cross-Functional Collaboration_: Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and optimal results.

2. _Agency Management_: Manage external agencies, including digital media and creative agencies.

Requirements:

1. _Bachelor's Degree_: In Marketing, Business, or related field.

2. _Experience_: 6-9 years of experience in digital marketing, preferably in the FMCG industry.

3. _Certification_: Certification in digital marketing, such as Google Analytics or HubSpot.

4. _Skills_: Excellent analytical, problem-solving, and communication skills. Ability to work in a fast-paced environment and lead cross-functional teams.

5. _Master's Degree_: MBA In Marketing, Business, or B-Tech.

6. _Experience_: Experience in managing large digital marketing budgets and leading high-performing teams.

Perks and benefits

Fixed CTC + Annual Bonus