Lead-Digital Marketing

Key Responsibilities:

Digital Marketing Strategy Development:

Lead the creation and execution of comprehensive digital marketing strategies aligned with business goals, ensuring all campaigns support the overall brand vision and objectives.

P&L Management:

The incumbent would also be responsible for managing the sales

and delivery of digital products to our customers (doctors). The products are namely

• Website and Digital presence
• Social media management
• SEO & SEM
• Online digital marketing workshops

Campaign Management:

Oversee the end-to-end management of digital marketing

campaigns across multiple platforms, including social media, search engines, email,

content marketing, and paid advertising (PPC, display, etc.).

SEO & SEM Optimization:

Develop and execute strategies for both organic and paid search to drive high-quality traffic. Optimize website content for SEO and manage SEM campaigns on platforms like Google Ads, Bing Ads, etc.

Analytics & Performance Tracking:

Use analytics tools (Google Analytics,

SEMrush, HubSpot, etc.) to monitor, analyse, and report on campaign performance.

Generate insights and optimize strategies to ensure maximum ROI and continuous

improvement.

Content & Social Media Strategy:

Oversee the creation and distribution of high-

quality content across multiple digital channels, including website, blogs, social

media, and email campaigns. Manage social media platforms, developing and

executing strategies to increase engagement and brand awareness.

Lead Generation & Conversion Optimization: Implement strategies to generate

qualified leads, manage lead nurturing, and optimize conversion rates across digital

touchpoints.

Budget Management:

Develop and manage the digital marketing budget, ensuring

effective allocation of resources to achieve campaign goals while maximizing ROI.

Collaboration & Cross-functional Coordination:

Work closely with other departments (Sales, Product, Customer Service, etc.) to ensure alignment and integration of digital strategies with broader company objectives.

Market Research & Trend Analysis:

Stay updated on the latest digital marketing

trends, technologies, and best practices. Conduct competitive analysis and adapt

strategies to remain competitive in the market.

Qualifications:

• Education: Masters degree in Marketing, Business, Communications, or a related

field, a formal degree/certification in digital marketing would be preferred.

• Experience: Minimum of 5-6 years of experience in digital marketing, lead

generation and customer acquisition.

Skills Must to have

• Prior experience in digital health/digital marketing in B2B , B2C or B2B2C space in

order of priority, or

• Prior experience in digital marketing in B2B , B2B

• 5-6 years of core sales & marketing experience

• Working with doctors / Direct to consumer as a customer segment

• 4-5 year first-hand experience of working with prevalent digital tools like SEO, SEM,

FB, Google Ads and likewise.

Good/Nice to have

• Good analytical abilities along with ability to view and use dashboards

• Prior experience with tools like Tableau, Power BI or similar platforms

• Understanding of core technologies like React, Native, Java