Platform Marketing Executive

Role & responsibilities :

• Ecommerce marketing for all Platforms. AMS, PLA/PCA/Banner ads etc.
• Drive and optimize marketing campaigns to drive traffic and sales to maximize Return on Ad Spend and Lifetime Value.
• Conduct keyword research, ad creation, and ongoing optimization to enhance campaign performance.
• Own campaigns from end-to-end manage targeting and segmentation, messaging, creative requirements, measurement, and reporting.
• Reporting on progress against goals. Close eye on ACOS and TACOS on a product and category level.
• Carrying out an in-depth analysis of monthly sales offtakes, competitor activations, and promo offers
• Creation and implementation of effective ad campaigns.
• Keyword research and implementation in relevant campaigns.
• Monitor and analyze key performance indicators (KPIs) to assess the success of advertising campaigns.

Preferred candidate profile

• Efficient knowledge of AMS, PLA/PCA/etc.
• Strong Analytical skills
• MS Excel and PowerPoint
• Must have Digital Marketing Certification, Amazon & Flipkart Ads Certification.