Head Marketing & Communication

Educational & Technical Qualification• Strong academic background, achiever of above 60% marks in education from 10th onwards.

• B.E / B.Tech (Mechanical/Electrical)
• Preference to MBA in Business Development / Marketing.

Preferred Candidates

• 18-22 years of experience in the field of capital equipment business
• Having innovative approach, ability to understand prospective needs of the market and develop business opportunities.
• Proven work experience in digital marketing.
• Strong knowledge and understanding of brand development and a proven marketing communications practitioner.
  
  Work Experience & Key Responsibilities

• Responsible for Global Marcom activities i.e. 360° Marketing and Branding Activities, Marketing Collaterals Development, Marketing Communication, Product Marketing, Digital Marketing, CRM, Seminars and Exhibitions Management, PR activities, Print Media, ATL, & BTL for India Head Office, subsidiary companies & export market.
• Responsible for all digital marketing activities, strategy formulation and implementation i.e. expertise of handling B2B Digital Marcom agency, Content strategy, Planning, execution and monitoring of all digital activities i.e. Digital ABM, SEO, SMO and campaign execution, Google Ad, Email campaign, Whatsapp campaign, Digital adv., Website analytics tools i.e. Google analytics, CRM, Lead generation and management.
• Generate, continuously enhance, and monitor progress of lead generated through all funnels and continuously strive to identify new ways of lead generation inclusing project inquiry.
• Keep a close eye on competitors product promotion and positioning strategy and prepare action plan for the same.
• Market research for understanding consumer segmentation, identification of untouched & lapsed regions, customers & applications, connecting digitally with them to Sales team for generating leads.
• Regular customer feedback/interview for understanding consumer insight and brand perception survey.
• Understand competitors product’s SWOT and analysis of our products’ SWOT analysis.
• Equip sales team with regularly upgraded sales tools and collaterals for effective sales pitching.
• Responsible for BD, NPD, Product Launch activities i.e. Test marketing of new products, Finalization and implementation of business plan for new products (Inhouse & outsoured products), Identification of new customers for these products, lead generation, finalization of first orders with few customers in each region, technical support and training to sales team for converting more orders.
• Responsible for Application Engineering activities i.e. New Application Development and Broad basing of existing application, technical support and training to sales team.
• Responsible for mergers and acquisitions for enhancing product basket.
  
  Key Skills and Competency
• Approach to develop & maintain Networking & Contacts
• Leadership skill, Team motivator, Lead by example, One to one contact with the team
• Excellent business communication (English) skills, both verbal and written
• IT skills (MS Office, including MS PowerPoint and other marketing tools)
• Marketing intelligence updation.
• Competitors tracking and monitoring