Digital Marketing Role

Digital Marketing Job Responsibilities :

- Hands on experience of creating and optimizing Google Ads PPC Campaigns is a MUST

- Hands on experience of creating and optimizing Facebook and Instagram Campaigns is a MUST

- Good to have experience of creating LinkedIn Ads

- Good Knowledge around Technical SEO and not just backlinks, meta information around the pages and link building is a must have

- Good command on writing content across the pages is a must

- Maintaining our social media presence across all digital channels.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Collaborate with internal teams to create landing pages and optimize user experience.

Requirements :

- Experience in Digital Marketing and SEO

- Social Media Management

- Good Oral/Verbal Communication

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook, Omniture, WebTrends)