Robosoft - Manager - Marketing & Communications (5-10 yrs)

- We seek to welcome onboard a marketing & communications professional who will spearhead the brand marketing efforts of Robosoft. This will include:

- Driving the content our corporate website to ensure that it is on brand and meets our business objectives including generating inbound leads. This would involve forward planning, working with various stakeholders to create case studies, landing pages, and appropriate updates to web pages

- Crafting the communication strategy, briefing the content & graphic teams and monitoring the quality and timeliness of creative assets such as landing pages, presentations, ebooks, social media posts and videos

- Working with geo heads and sales teams to craft local marketing outreach campaigns including email campaigns, paid campaigns and innovative outreach efforts to drive inbound leads for our local markets in USA, UK, APAC and India

The ideal candidate would have:

- Proven skills in communication strategy and campaign execution (including organic campaigns, paid campaigns on LinkedIn and email marketing).

- Track record of supporting business development teams in the US, UK and APAC with communication campaign plans, collaterals and effective monitoring & reporting

- Experience in managing corporate website design & development, sales collateral like corporate decks, eBooks, blogs, white papers, social media creatives and more

- Ability to provide a clear direction and evaluate the campaign asset outputs from content, graphics and design teams

- 5-10 years of relevant work experience in an ad agency, digital marketing agency or in marcom roles at B2B tech companies. Experience in IT Services will be an advantage

- Worked with diverse teams and stakeholders including leadership, SMEs, creative writers, graphic designers and developers to create content assets that are on brand and meet business objectives

- Experience in managing newsletter databases and email campaigns through marketing automation platforms such as Hubspot will be an asset. Collaborating with Inside Sales outreach for collateral support will be an advantage.

- Excellent written and oral communication skills that persuade

- Ability to storyboard presentation decks and provide apt text outlines for such decks to the graphics team