Digital Marketing Executive

Qualifications

Any Degree

Software Knowledge - Adobe & Photoshop, Google, SEO, SMN, Website Management, Google Analytics, Lead Generation & MS Soft 360

1. Educational Background: A degree in Marketing, Communications, Business, or a related field is beneficial. However, Digital Marketing is open to various educational backgrounds.
2. Certifications: Industry-recognized certifications like Google Analytics, Google Ads, HubSpot, Facebook Blueprint, or Hootsuite Social Marketing can enhance credibility.
3. Skills: Proficiency in SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media, email marketing, and data analytics tools is crucial.
4. Experience: Practical experience in managing digital campaigns, content creation, social media engagement, and using analytics to optimize strategies is highly valued.
5. Adaptability and Creativity: Ability to adapt to evolving digital trends, think creatively, and strategize effectively for online platforms.
6. Analytical Skills: Understanding data analytics and the ability to derive insights to improve campaign performance.

These qualifications may vary based on the specific job requirements and employer preferences within the dynamic field of Digital Marketing.

Role & responsibilities

1. Content Creation: Developing engaging content for various digital platforms like websites, blogs, social media, and email marketing campaigns.
2. SEO & SEM: Optimizing content for search engines (SEO) and managing paid advertising campaigns (SEM) to improve visibility and drive traffic.
3. Social Media Management: Curating content, engaging with the audience, and managing social media platforms to enhance brand presence and customer interaction.
4. Email Marketing: Creating and executing email campaigns to nurture leads, engage customers, and drive conversions.
5. Analytics & Reporting: Monitoring and analyzing digital marketing metrics using tools like Google Analytics to measure performance and refine strategies.
6. Strategy Development: Crafting digital marketing strategies aligned with business goals, targeting specific demographics, and optimizing for maximum impact.
7. Digital Advertising: Planning and executing online advertising campaigns across platforms like Google Ads, social media ads, display ads, etc.
8. Conversion Rate Optimization (CRO): Improving website performance to convert visitors into leads or customers through optimization techniques.
9. Customer Relationship Management (CRM): Implementing CRM systems to manage and nurture customer relationships through digital channels.
10. Market Research: Conducting market research and staying updated with industry trends to refine strategies and maintain competitiveness.

These responsibilities can vary based on the specific role, company size, and the evolving nature of Digital Marketing.

Preferred candidate profile

Any Graduate

Software Knowledge - Adobe & Photoshop, Google, SEO, SMN, Website Management, Google Analytics, Lead Generation & MS Soft 360

Excellent Presentations & design skills

Designing Creatives & Managing Websites

Perks & benefits

Accommodation will be provided & PF & ESIC