Digital Marketing Analyst

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Job Description:

Position Summary

A Digital Marketing Analyst s job is to analyse the company s digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns. He/she should possess a data-driven mindset and be skilled at interpreting data and turning it into actionable insights.

Key Responsibility Areas

• DSet up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps.
• Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.
• Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer lifetime value (LTV).
• Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement.
• Work closely with in-house teams and maintain client relationships through scheduling regular meetings to go through reports and provide actionable insights.

Skills

• 2 4+ years of experience working in media technology platforms.
• Demonstrates understanding of media basics and concepts
• Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
• Understanding of optimization platforms trafficking platforms
• Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
• Team player
• Thinks Strategically

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