Content Creator (Social Media & SEO)

Key Responsibilities:

- Content Creation for Social Media:

- Develop, write, and edit engaging content for the universitys social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

- Collaborate with the design team to ensure all social media content aligns with the university’s brand identity.

- Stay updated on the latest social media trends and implement innovative content ideas to boost engagement.

- SEO Content Development:

- Create and optimize website content, blogs, and articles to improve search engine rankings and drive organic traffic.

- Conduct keyword research and implement SEO strategies to enhance content visibility and relevance.

- Ensure all content is optimized for search engines, including the use of proper meta tags, keywords, and internal linking strategies.

- Content Strategy & Planning:

- Work closely with the marketing team to develop and execute content strategies that align with the university’s goals.

- Plan and maintain a content calendar for social media and SEO initiatives, ensuring timely delivery and consistency across platforms.

- Identify opportunities to repurpose existing content for different platforms to maximize reach and impact.

- Collaboration & Coordination:

- Collaborate with internal stakeholders, including academic departments, admissions, and student services, to create content that supports various university initiatives.

- Coordinate with external agencies when necessary to ensure content alignment with broader marketing campaigns.