Content Editor/ Content Marketing Lead

Content Marketing Lead

Job Title: Content Lead

Department: Marketing
Location: New Delhi (Corporate Office)
Qualifications: Built/led/ run a content property, understands SEO and content distribution
Experience: 4-7 years

About the role

As one of the leaders in Restaurant Management Software (G2 2023 Top Companies list), Restroworks is changing the game regarding marketing. We believe in the power of good content and its impact on brand building.

As a content marketing lead, you will be responsible for all content marketing initiatives to drive traffic and engagement and for leads that deliver sales and customer retention. This role requires a content-first mindset: understanding what the audience wants for and optimizing the conversion path.

If youre looking for a diverse team and an opportunity to grow as a content marketer, this might be your perfect role.

Key Responsibilities

Planning digital content strategies across all online platforms, including blog, webpages, landing pages
Serve as an exemplary writer, consistent with our tone and mission
Able to produce high-quality articles, white papers, blogs, press, email marketing messages, case studies, and presentation content
Build and maintain editorial calendar and written guidelines
Well-versed with the best SEO practices
Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, and social media analytics tools.
Designing and implementing creative marketing strategies to disseminate content
Should have some background of FnB Industry Knowledge.
Should have worked with a B2B SaaS Company

Skillset
Someone who has experienced a scale of 100k to 1mn unique visitors/ subscribers
We assume this will take you a range of 2- 4 years worth of experience to accomplish
Experience with online community building
Data-driven and highly analytical
Proficiency with Google Analytics and Social Media Analytics.
Knowledge of WordPress for content management
Knowledge of content distribution platforms such as Hubspot, Mailchimp, etc.