Digital Marketing & Automation Specialist

About Us:
We are an innovative company specializing in lead generation, sales automation, and growth strategies. Our mission is to help businesses scale by providing cutting-edge marketing solutions and driving engagement through advanced AI tools and data-driven approaches.

We are looking for a dynamic and results-driven Digital Marketing & Automation Specialist who is passionate about crafting compelling email campaigns and managing the full spectrum of social media activities to generate high-quality leads and drive inbound traffic. This is a remote, work-from-home role, and we are seeking someone with proven experience in executing these responsibilities successfully.

Key Responsibilities:
Email Marketing:

• Develop, write, and execute engaging email marketing campaigns tailored to different audience segments.
• Design and implement email automation workflows to nurture leads and convert them into clients.
• Use AI tools to personalize and optimize email campaigns, ensuring maximum open rates and click-through rates.
• A/B test email templates, subject lines, and calls-to-action to improve campaign performance.
• Track, analyze, and report on email marketing KPIs and metrics, identifying areas for improvement.
• Ensure all email campaigns comply with current email regulations (CAN-SPAM, GDPR, etc.).

Content Creation & Management:

• Craft high-quality, engaging content for email campaigns, blogs, landing pages, and newsletters.
• Collaborate with the sales and product teams to develop content strategies aligned with company goals.
• Stay updated on industry trends and create content that positions the company as a thought leader.

Social Media Management:

• Develop and implement a comprehensive social media strategy to grow followers, increase engagement, and drive website traffic.
• Manage and create content for all social media platforms (LinkedIn, Twitter, Instagram, etc.).
• Schedule posts, interact with followers, and respond to inquiries or comments in a timely manner.
• Monitor social media analytics, adjust strategies based on performance, and report on progress regularly.
• Research and stay up-to-date with social media trends, ensuring the company leverages the latest platforms and formats.

Lead Generation & Nurturing:

• Utilize email marketing and social media to generate and nurture leads through the funnel.
• Collaborate with sales teams to align lead generation efforts with broader business goals.
• Identify opportunities to engage with new audiences and expand the companys reach.

AI & Automation Tools:

• Implement and manage AI tools for email automation, lead scoring, and customer segmentation.
• Continuously explore new AI technologies and tools that can optimize marketing efforts.
• Train internal teams on the effective use of AI tools to streamline workflows.

Qualifications:

• Proven experience in email marketing with a track record of converting leads into prospects.
• Excellent content writing skills with the ability to create persuasive, engaging, and error-free copy.
• Proficiency in using email marketing tools (e.g., Mailchimp, HubSpot, Smartlead, etc.).
• Experience managing social media platforms and developing growth strategies.
• Strong knowledge of AI tools and automation for marketing purposes.
• Ability to analyze data and translate insights into actionable strategies.
• Creative mindset with attention to detail and the ability to handle multiple projects simultaneously.

Preferred Skills:

• Familiarity with CRM tools such as Zoho Bigin, HubSpot, or similar platforms.
• Experience with SEO, PPC, and paid social media campaigns.
• Strong project management and organizational skills.
• Ability to work independently with minimal supervision.

Benefits:

• Flexible work hours and remote options.
• Opportunity to work with a forward-thinking company at the forefront of AI-driven marketing.
• Career growth opportunities and skill development.
• Competitive salary with performance incentives.