Sales Officer - North Lakhimpur

Sales Officer

Department:

Sales

Work Location:

Grade:

O1/O2

Travel Required:

Yes

Reporting to:

Administrative:

ASM

Reported by:

None

Functional:

Minimum Job Requirements

Educational Qualification:

Any Graduation

Experience:

3 5 yrs. in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.

Any additional requirement:

Purpose of the Position (Job Summary)

• To drive secondary sales and act as interface between distributor and retailers and increase market share for our product at end user

Key Roles and Responsibilities

Financial

• Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles
• Management and timely resolution of the claims received by the company from the trade partners

Customer Oriented

• Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps
• Sharing distributor’s market service feedback with ASM
• Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.

People Oriented

• Seeking ASMs counsel for resolving retailer/distributor complaints

Internal Business Process

• Identifying existing outlets not serviced by distributors and capturing new outlets added. Ensuring distributor coverage at these outlets
• Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working
• Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets
• Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs
• Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc.
• Driving distributor to purchase articles with market demand and enhancing range selling

Competencies

Technical/Functional

Behavioral

• Selling skills
• Analytical skills

• Customer Orientation
• Interpersonal skills

Key Responsibility Areas

Quantitative

Qualitative

• % Revenue Contribution from NPDs in defined sales area
• Increase in Range Billing in defined sales area
• Incremental retail coverage
• Increase in % Demand Fulfillment of NPD / Focus Articles
• PJP adherence
• Timely Submission of Market Working reports

• Adherence to Market Working Norms
• Market intelligence & Relationship building

Key Stakeholder Management

Internal

External

• ASM
• MIS Admin team

• Distributors and Retailers