Lead search engine marketing

Role: Lead Search Engine Marketing

Experience: 4 - 8 Years.

Location: Bangalore. (Work from Office- Hybrid)

Shift- 10 am to 7 pm

Compensation - Upto 11 lpa

Excellent communication skill

Job Description:

With our eyes set on the future, we are looking for an energetic, outcome-oriented Search Engine

Marketing Lead to join our team of social media mavens, marketers, and creative thinkers in

Bangalore. In this role, you will be working with top brands to manage the pay-per-click (PPC) media strategies. We seek an enthusiastic SEM expert to manage all pay-per-click marketing activities. You should understand and support initiatives that will contribute to the goals and success of client campaigns.

Responsibilities:

• You will effectively manage the paid search budget and work with the SEO and Marketing

team to maximize ROI, administer campaigns, and drive traffic and customers.

• Perform daily account management of pay-per-click accounts on Google Ads, LinkedIn,

Facebook, and other paid platforms for a variety of clients.

• Assist in maintenance and monitoring of keyword bids, daily and monthly budget caps,

impression share, quality score, and other important account metrics.

• Manage and maintain updates for large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Assist in the management of display network placement lists on Google Ads and through

other contextual advertising platforms.

• Assist in strategizing, executing, and reporting programmatic media buying ad campaigns.
• Assist in running content syndication campaigns as and when required.
• Provide recommendations and execute strategies for keyword opportunities, campaign

structuring, targeting, display network, and other facets of paid search in accordance with

client goals.

• Support the generation of new paid search campaigns, ad groups, and accounts and aid in

the creation of new paid search marketing initiatives.

• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue

tracking, and other paid search initiatives.

• Keep pace with search engine and PPC industry trends, updates, and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point

out key areas of importance in accordance with client goals.

• Monitor and evaluate search results and search performance across the major search

channels.

• Help the team in creating new pitches/proposals for prospective clients.
• Communicate with the team and management on project development, timelines, and

results.

• Review landing pages and suggest areas of improvement with respect to UX and Quality

scores.

• Work closely with the other team members to meet client goals.

Must-Have Skills:

• Experience in Search Engine Marketing (SEM) and PPC.
• Proficiency in MS Excel/PowerPoint/Word & Google Sheets/Docs/Slides
• Experience in website analysis using a variety of analytics tools including Google Analytics

as well as internal reporting tools.

• Experience working with popular PPC ad platforms (Google Ads, LinkedIn, Facebook,

Instagram, YouTube, etc.).

• Excellent communication skills - written and verbal.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management, and time management skills.

Good To Have:

• Passion for search and internet marketing.
• Outstanding ability to think creatively, and holistically, identify, and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and apply this knowledge to

internet marketing initiatives and achieve client goals.

• Google Ads certification is a plus.
• BS/BA degree preferred.