Digital Marketing Manager

Roles & Responsibilities

Plan, execute, and manage all digital marketing for our company, including SEO, SEM, email marketing, and social media

Establish and execute a digital marketing strategy to distribute content

Work with and manage a team of writers, marketers, and other stakeholders to maintain digital presence

Maintain consistent brand messaging across all social channels

Identify, analyze, and measure trends and content to assess how well its performing and optimize user experience

Create and maintain an editorial calendar to deliver targeted content

Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns

Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques

Develop and monitor campaign budgets

Skills and qualifications

Social media savvy, with a passion for staying on top of trends

Strong sense of creativity, imagination, and innovation

Excellent interpersonal skills, with the ability to collaborate with other departments

In-depth knowledge of various social media platforms and best practices

Ability to analyze consumer metrics, reports, and trends

Experience in digital marketing, or a related field

Proficiency in photo and video editing software

Experience with SEO and SEM strategy and keyword research

Understanding of website analytics tools, such as Google Analytics

Analytical mind, with a passion for measuring data