Refex Group - Assistant General Manager/Manager - Ash Sales (10-15 yrs)

AGM / Manager ASH Sales (International)

Job Summary:

As the Manager for Ash Sales, your role would involve identifying potential buyers and developing strategies to effectively market and sell ash, flyash, pond ash to the construction, cement and concrete industries.

Key Strategies for Identifying Buyers:

1. Market Research:

- Identify Industries Using Ash: Focus on industries that commonly use ash, such as construction (for cement and concrete), agriculture (as a soil amendment), and energy production (for bioenergy).

- Competitive Analysis: Research competitors to understand their customer base and identify potential gaps in the market.

2. Networking:

- Industry Events and Conferences: Attend trade shows, seminars, and networking events to connect with potential buyers and establish industry contacts.

- Trade Associations: Join local and regional trade associations related to construction, agriculture, and waste management to gain insights and access to potential customers.

3. Online Presence:

- Digital Marketing: Utilize social media platforms, industry-specific forums, and websites to create awareness about ash products.

- E-commerce Platforms: Explore e-commerce channels and marketplaces that cater to businesses needing ash products.

4. Direct Outreach:

- Cold Calling and Email Campaigns: Contact potential buyers directly through phone calls or targeted email campaigns to introduce your products and value propositions.

- Follow-Up: Consistent follow-up with leads can help nurture relationships and move prospects through the sales funnel.

5. Partnerships and Collaborations:

- Collaborate with Distributors: Partner with distributors who already have established relationships with relevant industries.

- Engage with Local Governments: Work with local government entities that may require ash for infrastructure projects or waste management solutions.

6. Customer Segmentation:

- Identify Target Segments: Segment the market based on size, industry, and purchasing power to focus efforts on the most promising leads.

- Tailor Solutions: Customize your sales pitch according to the specific needs and challenges of each segment or individual buyer.

7. Product Diversification:

- Develop Unique Selling Propositions (USPs): Highlight the benefits of your ash products compared to competitors (e.g., quality, price, environmental benefits).

- Offer Different Forms of Ash: Consider providing various grades or forms of ash (e.g., fly ash, bottom ash) to cater to diverse customer needs.

Desired Profile:

- Any graduate with 10 to 15 yrs of experience in ash sales.

- Excellent relationship with ash buyers like cement, Concrete, CBG, waste, pavement blocks, RMC, bricks, Road, Mines industry and other industries in Bangladesh / Nepal / Bhutan.

- Should have good understanding of ash and its usage.

- Willing to travel.

- Should have good negotiation skills.

- Should be native of Bangladesh / Nepal / Bhutan.