Content Writer

Job Overview: We are seeking a dynamic and creative Content & Digital Media Executive to join our team. The ideal candidate will be responsible for creating engaging content for the website, marketing collaterals, social media platforms, and press releases. You will work closely with designers and video editors to develop visually appealing and impactful content that aligns with our brand's goals and messaging. If you have a passion for storytelling, excellent writing skills, and a flair for digital media, this role is for you!

Key Responsibilities:

• Content Creation: Write, edit, and proofread compelling content for the companys website, blogs, newsletters, and email campaigns.
• Marketing Collaterals: Develop and manage content for brochures, flyers, presentations, and other marketing materials.
• Social Media Management: Craft engaging posts, captions, and campaigns for social media channels (Instagram, Facebook, LinkedIn, Twitter, etc.) to drive brand awareness and engagement.
• Press Releases: Draft press releases and articles to promote key company events, launches, and initiatives.
• Collaboration: Work closely with designers and video editors to ensure that written content is complemented by engaging visuals and videos.
• SEO Optimization: Implement SEO best practices to ensure content is optimized for search engines and drives organic traffic.
• Content Calendar: Manage and maintain a content calendar to ensure a consistent and timely flow of content across all platforms.
• Market Research: Stay updated with the latest industry trends, competitor activities, and audience preferences to create relevant and trending content.

Requirements:

• Bachelors degree in Communications, Marketing, Journalism, or a related field.
• Proven experience as a Content Writer, Digital Media Executive, or similar role.
• Excellent writing, editing, and proofreading skills.
• Proficiency in using social media platforms and content management systems (CMS).
• Basic understanding of SEO and digital marketing concepts.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• A keen eye for detail and design aesthetics.
• Ability to work collaboratively with creative teams (designers, video editors).
• Familiarity with analytics tools to monitor content performance is a plus.

Preferred Skills:

• Experience working with graphic design tools like Canva or Adobe Suite.
• Knowledge of video editing or a basic understanding of video content creation.