PHP Specialist

Qualification: Graduation with relevant experience and Certifications. MBA is an added advantage.

Minimum Skills Required:

• 2-4 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)


• Proven experience in PPC campaign management, preferably in the HR tech or SaaS industry.


• Experience with website analysis using various analytics tools including Google Analytics and internal reporting tools.


• Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, FB ads, etc).


• Basic knowledge of paid video marketing.


• Excellent communication skills and creativity in ad design and messaging.


• Ability to work in a flexible work schedule.


• Hubspot CRM knowledge/experience added advantage.


• Certification in Google Ads or similar platforms is a plus.

Role Responsibilities:

• Plan and perform effective paid search strategies


• Create and optimize various PPC (Pay per click) campaigns


• Stay updated on industry trends and competitors to refine strategies.


• Manage budgets effectively, maximizing ROI for all paid advertising efforts.


• Manage ad accounts on multiple platforms like Google Ads, Bing, FB, LinkedIn, Twitter, Instagram, etc.


• Track KPIs to evaluate performance and pinpoint issues


• Deliver reports for administration and management


• Compose appealing ad copies for adverts


• Discover approaches and ways to decrease the risk of click fraud


• Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends


• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics


• Communication with team and management on campaigns analysis, timelines, and results.

Technical Background:

• Good experience in Search Engine Marketing (SEM) and Paid Search (PPC)


• Experience with website analysis using a variety of analytics tools including Google analytics as well as internal reporting tools.


• Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, FB ads etc).


• AdWords / Bing certification is a plus.


• Basic knowledge of paid video marketing.


• Ability to work in a flexible work schedule.


• Graduation with relevant experience and Certifications.


• MBA is an added advantage.


• Hubspot CRM knowledge/experience added advantage


• Knowledge of Affiliate marketing is added advantage